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CRM Executive

Please Note: The application deadline for this job has now passed.

Job Introduction

** Remote/home working allowed **

At Saga we believe in exceptional experiences everyday whilst being a driver for positive change in our markets and communities. Our values are precision pace, empathy, curiosity, collaboration. If this resonates with you then it’s time to do the best work of your life! 

Saga has undergone a digital and data transformation, implementing additional technology to drive automated and targeted customer journeys. 

And right now, we are looking for an experienced CRM Executive to deliver new campaigns and journeys across the business. This role will be instrumental in helping to shape and deliver our marketing automation programme. You will be responsible for executing all campaigns to the correct customers at the correct time; ensuring accuracy and attention to detail, with all correct sign off procedures followed. You will own campaigns from initial inception, design, execution, and analysis. 

You will bring experience in delivering exceptional customer experience by designing, building, and executing multi-channel integrated campaigns, using a combination of SMS, DM, Outbound and Email deliveries, using dynamic content where possible to personalise content to our customers. 

In return, you can look forward to all the responsibility and involvement of an integral role, providing you with a rewarding and fast-paced career with an excellent benefits package.  

If you have a marketing background and are enthusiastic about delivering an exceptional customer experience, then apply now! 

Please note, this role is a fixed term contract until January 2022.

Role Responsibility

  • Analysis, segmentation and targeting of customers within internal database 
  • Planning, creating, and executing multi-channel, automated campaigns, including email, postal, SMS and outbound. Covering all CRM aspects of the campaign, from data brief to post campaign reporting where needed 
  • Execution of multi-campaign testing programmes within campaign builds 
  • Working alongside the CRM Technical Specialists and CRM Project Lead to deliver a CRM programme of continuous improvement 
  • Ensuring activity is trackable for all required metrics within CRM remit and proactively suggest areas of improvement using a test and learn framework 

The Ideal Candidate

  • Demonstrable CRM (specifically Adobe Campaign) experience incorporating integrated campaign delivery across multiple touchpoints, customer journey development, automation, multi-channel workflows and dynamic content delivery or equivalent tool
  • Experience in building technical queries and calculations within the Adobe Campaign tool or equivalent tool
  • Evidence of full ownership of campaigns from inception through to analysis 
  • Knowledge of Adobe suite of tools and new, emerging technologies 
  • Knowledge of data integration and a passion for digital solutions 
  • Strong technical data management and handling skills 
  • Excellent communication and presentation skills and able to come across as a professional, credible, respected representative of Saga 
  • Strong levels of multi-tasking, prioritisation, and solution-orientated approaches 
  • Sound understanding of a financial service regulatory environment 
  • Superior professionalism with internal and external teams 
  • Well organised and detail oriented 
  • Ability to work under pressure and deadlines 
  • Proactive and positive mindset 
  • Numerate and analytical 
  • Self-sufficient and strong ownership skills 
  • Technical thinker and able to think around problems to find effective solutions 

Our values are: 

  • Precision Pace - Always owning and making things happen 
  • Empathy – Always aware of others 
  • Curiosity – Always asking why 
  • Collaboration – Always one team, the Saga team! 

Package Description

The standard benefits when you join Saga include: 

  • Remote working available where possible

  • The choice to buy a further 5 days annual leave per year 

  • Free private medical insurance after 1 years' service 

  • Workplace Pension 

  • AXA Be Supported 

  • A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the Saga brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers and members highly differentiated, competitively priced products which meet their evolving needs.

Saga exists to help our customers and members lead the life they want to lead. To succeed in this, we know that the most important thing to do is to listen to our customers and members. At the heart of our business model is our drive to know more about our customers’ wants and needs so we are best placed to serve them.

Applying this approach over the past 70 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity.

We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Women Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 



To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.



Saga Group

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