CRM Executive

Job Introduction

The role

We have an exciting opportunity for a dynamic and experienced CRM Executive who will be responsible for the planning, delivery, development and analysis of email campaigns with a focus on driving efficient processes and improving customer engagement, whilst striving to achieve first-class email marketing that adheres to best practice. You’ll also be supporting the Marketing Manager more broadly across CRM – helping to deliver and develop the customer journey to drive long term sales, loyalty and referrals through various channels including email, direct mail and on-site activity.

Role Responsibility

Responsibilities

• Manage the end-to-end production process for campaign emails - coordinating with the Product team for content and offers, writing copy, HTML email build, testing, sign off and final deployment.
• Work with the Marketing Manager to develop segmentation strategies and create campaign selections.
• Work with Marketing and Product teams to agree a plan of email campaign content taking in to account customer and trading insights along with opportunities to secure funding from supplier partners.
• Produce weekly campaign reports.
• Develop a test and learn strategy to optimise email marketing effectiveness.
• Work with the Marketing Manager to create highly personalised, automated life-cycle marketing campaigns.
• Co-ordinate content, art-working and data selection for direct mail campaigns.
• Customer and booking analysis to inform marketing decisions.

The Ideal Candidate

You will need to be available to commence in January 2019.

Required skills and experience:

• At least 1 years’ experience working within a successful email marketing function
• Experience using an ESP/marketing automation platform
• HTML email design skills
• Copywriting and proof-reading skills
• Commercially focussed and results driven
• Ability to manage multiple priorities and deadlines
• Excellent attention to detail
• Proficiency in Microsoft Excel

Desirable skills and experience:

• Apteco Faststats Discoverer and Peoplestage
• Experience using Pure 360 email platform
• Adobe InDesign (to artwork direct mailer templates)
• Experience working on direct mail projects
• Travel industry experience, particularly in the luxury sector

• Personal Characteristics:

• clear thinker, ability to step back, analyse and resolve problems while exercising good judgement
• Work effectively in a team environment
• Resilient
• Excellent communication skills
• Hard working and self motivated
• High level of attention to detail
• Self-motivated with a can-do attitude and committed approach
• Ability to work under pressure and achieve targets and deadlines
• Helpful, polite, friendly
• Proactive
• Customer centric

• Work in a way which is aligned to The Destinology Way:

  • Know the customer – see the world through our customer’s eyes so we can exceed their expectations (customer centric approach)

  • Have courage – trust and challenge (on ways of working, share ideas, work collaboratively)

  • One team – respect others, work collaboratively in our own departments, across the business, across Saga

  • Go the Extra Mile – nothing is too much trouble (for our colleagues, and our customers)

Package Description

We have an opportunity at Destinology, part of the SAGA Group, for a CRM Executive to join the team based at our Bolton Head Office on a fixed term basis. The role will cover maternity leave for a period of 12-14 months from January 2019.

The salary will for this role is £23,000 to £26,000 per annum dependent upon experience.

Employee Benefits :  

• 22 days annual leave per year plus Bank/public holidays (currently 8 per year)
• Additional Annual Leave purchase scheme (after period of service)
• Discounted holidays to our amazing portfolio of products (Destinology holidays)  
• Workplace pension scheme (after period of service)
• Income Protection (after period of service)
• Life assurance /Death in service benefit 
• Salary sacrifice child care voucher and cycle to work schemes
• Free car parking, tea and coffee
• Saga Share scheme (after period of service)
• Employee of the month award scheme
• Dress down Fridays  

About the Company

The company

Established in 2004, Destinology have grown from a young, ambitious luxury travel start-up to being bought by the hugely successful Saga PLC in 2014. We’re experiencing year on year growth, but we want more!

We’re a digitally focussed company who believe in doing things a little bit differently as we strive to stay one step ahead, exploring and helping to redefine what luxury travel really means to people. Passionate about our products, places and people, we take great pride the relationships we build - with our customers, the suppliers we work with and our team.

It’s our dedication to customers, technology and people that helps to set us apart and provides the foundations to build success.

Saga Group