CRM Manager

Job Introduction

CRM Manager   

Salary up to £40,000

12-month FTC  

FT – 35 hours per week

Homebased*

A great opportunity to join our marketing team for Saga Magazine and our new consumer website; exceptional.com. This reaches thousands of customers and potential new customers each day. As the CRM Manager you will manage the marketing data and CRM campaign activity such as growing the customer data base, subscription / membership management, selection of data, e-mail building and testing the journey of our customers across brands.

Due to our growth strategy, this FTC could become a permanent role in the future, but for now a great opportunity for passionate data marketing expert to gain exposure as a CRM Manager in an organisation offering a magazine publication and a growing digital media product.

You will be leading the digital CRM & testing programme for Saga Media (Exceptional.com + Saga Magazine), and the direct marketing programme for Saga Magazine, using the Adobe toolkit and supporting analytics. 

The key focus in this role is to grow traffic to Exceptional.com to achieve Saga Media’s commercial objectives through best practice in email marketing and support the commercial objectives of the print magazine through delivery of an effective and efficient direct marketing campaign.

** Remote/home working ** With a hybrid approach requiring some team days in one of our London or Kent offices. You will need to be within a reasonable commuting distance to undertake this role.

Role Responsibility

Joining us as the CRM Manager, you will be line managing a marketing executive and be fully accountable for the following; 

• Lead all aspects of the CRM programme for Saga Media (online & offline to cover both email and traditional digital marketing for Saga Exceptional + Saga print Magazine).
• Plan and implement campaign-led email marketing campaigns to support Saga Media’s commercial objectives.
• Be able to select campaign prospects from the databases for CRM, marketing campaigns and operational comms across the whole Media business.
• Build effective & accurate Adobe workflows to facilitate email newsletter campaigns. (Adobe Campaign /AEC)
• Generate reports on delivery and success metrics (e.g. open rates, click throughs, conversions) – in conjunction with our performance analyst within the Saga Media team.
• Report on creative and data tests to improve the efficiency and effectiveness of our email CRM and content marketing.
• Actively growing the subscriber base through ongoing improvement in consent/re-consent journeys (sign-ups).
• Building an integrated email comms approach across Saga Magazine and Saga Media.
• Work with Head of Marketing to develop optimum contact rules (e.g. welcome/onboarding and frequency controls) to ensure a consistent customer experience across the Saga brand.
• Work with the wider Saga Media Team, Saga Marketing Community and Group Data teams to share learnings, ensure best practice is being applied, with a focus on constant improvement & problem solving.
• Lead all change projects which affect this area, e.g. migration of Saga Magazine to Adobe and the creation of a highly effective content marketing strategy for Saga Media/Exceptional.com
• Be a visible ambassador for CRM excellence within Saga Media & the wider Saga Marketing community.

The Ideal Candidate

We require an exceptional marketing candidate who is keen to join us for 12 months to ensure continuity of this critical CRM management work. You will need to demonstrate the following skills and experience;  

• Be self-sufficient and able to work independently at pace.
• Have a flexible approach to project work and a willingness to access additional responsibilities.
• Be highly numerate with an exceptional eye for detail and accuracy while working with large data pools.
• Able to balance multiple projects and deadlines simultaneously – highly organised with great time management.
• Have a track record of performance and delivery in a B2C marketing role.

Desirable:

• Experienced in CRM/digital CRM – ideally - Adobe Campaign & Analytics.
• Proven ability to work with new and emerging technologies to deliver change and improvement.

Our Saga Values:

• Precision Pace - Always owning and making things happen. 
• Empathy – Always aware of others. 
• Curiosity – Always asking why.
• Collaboration – Always one team, the Saga team!

Package Description

The standard benefits when you join Saga include: 

• Remote working available where possible

• 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year 

• Free private medical insurance after 1 years' service 

• Workplace Pension 

• AXA Be Supported 

• A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.

Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.

​Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Saga Group