CRM Manager

Job Introduction

CRM Manager
Salary up to £45,000
FT- 35 hours per week
Permanent
Hybrid London

We are looking for a technically skilled and commercially driven CRM Manager to support our Publishing team and Commercial Lead in delivering a CRM programme that drives audience engagement, acquisition, and retention.

This role is ideal for someone with a strong background in campaign management and hands-on experience with Adobe Campaign, who is excited by the opportunity to evolve into Adobe Journey Optimizer. With a solid foundation in Campaign Management, you will play a key role in building, executing, and optimising CRM campaigns, ensuring best practice and an exceptional customer experience throughout.

Working closely with our Publishing teams, this role offers a unique opportunity to directly influence audience growth and extend the reach of our content across multiple channels. You will be at the heart of connecting audiences with compelling content, using data, testing, and innovation to continuously improve performance and drive meaningful engagement.

We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from London. You will be required to be in our London Office every Tuesday and Thursday with the occasional visit to our Folkestone office for key events and community days. Other travel with the role might also be expected.

Role Responsibility

• Own and manage the CRM campaign calendar, ensuring all activity is planned, prioritised, and delivered on time
• Build, test and execute CRM campaigns (primarily email) using Adobe Campaign, ensuring accuracy, quality, and alignment with best practice
• Maintain and manage audience data, segmentation, and campaign set-up to ensure data integrity and effective targeting
• Ensure all CRM activity is fully trackable, with appropriate tagging and measurement in place across campaigns
• Monitor campaign performance, analyse results, and provide actionable recommendations to optimise future activity and improve customer experience
• Act as the main point of contact for Publishing CRM, collaborating with cross-functional teams and representing CRM in wider business forums
• Work closely with central CRM and enterprise data teams to resolve data issues, fulfil data requests, and ensure smooth campaign delivery
• Contribute to audience growth and content plans, supporting wider initiatives and projects (including platform enhancements such as migration to Adobe Experience Platform)

The Ideal Candidate

You will already have a strong technical foundation, including JavaScript, alongside hands-on experience with Adobe Campaign and CRM campaign management. You’ll be comfortable managing multiple weekly campaigns while also supporting automated journeys, with solid project management skills to ensure delivery is smooth and on time.

• Proven experience in CRM campaign management, with hands-on experience using Adobe Campaign
• Strong technical capability, including a working knowledge of JavaScript, with confidence in building and troubleshooting campaigns
• Highly analytical and numerate, with the ability to interpret data and translate insights into actionable improvements
• Experience using Adobe Analytics or similar tools to measure and optimise campaign performance
• Strong understanding of customer behaviour, ideally with an appreciation of a 50+ audience
• Excellent organisational skills and attention to detail, with the ability to manage multiple campaigns and deadlines effectively
• Confident communicator, able to present ideas clearly and build strong relationships with stakeholders

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special

Package Description

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.  

BENEFITS AVAILABLE FOR THIS ROLE: 

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

About the Company

Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We’re the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine. 

Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose. 

We’re committed to making sure that colleagues can be their best, be themselves and make a difference – more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment. 

Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we’ve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work. 

We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We’re also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and you’ll receive personal communication throughout your applicant journey when you apply to join Saga. 

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Saga Group