CRM Specialist

Job Introduction

** At Saga we’re radically flexible which means our colleagues have total autonomy over where they work – home, hybrid or hub. This role has a hybrid element which means our team come together when we need to collaborate. We would require you to visit the office at least once a week. **

Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their 'Why's it like that?' curiosity. How they always think of others and work together to get things done. For us, for you, make do will never do. Good enough? Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga. 

And right now, we are looking for a CRM Specialist to join our Marketing Team for the The Saga Travel Group. 

Working as part of the wider Touring Marketing team you will support the CRM Manager to develop and deliver a CRM program which contributes to delivering the business acquisition and retention targets for the Saga Holidays brand, ensuring that customers are targeted and segmented based on their preferences and behaviours. You will be responsible for executing Travel CRM programme activity on time and in budget, ensuring campaigns are developed with best practise in mind and optimal customer experience.

Role Responsibility

• Campaign management for multiple channels, including email, postal, SMS and outbound. Covering all CRM aspects of the campaign, from data brief to post campaign reporting where required.
• Delivery of key CRM projects.
• Customer journey mapping.
• Working with CRM colleagues to set and deliver a CRM programme of continuous improvement.
• Setting and following best practice guidance.
• Ensuring own activity is trackable for all required metrics within CRM remit.
• Executing multi-campaign testing programmes within campaign builds.
• Producing weekly campaign performance and summarised reports with insight and recommendations.
• Working with the Touring Marketing team to ensure campaign activity is aligned and represented cross channel, especially the website team.
• Working cross functionally, specifically with sales, product and commercial teams to ensure campaigns are accurate and delivering to business priorities and consumer needs.
• Working with the Group Data team to ensure any requests for data or data issues are provided/resolved in a timely manner.
• Working with Group IT to ensure any data issues are raised, tracked and rectified as efficiently as possible.

The Ideal Candidate

• Possess good Numeric and Analytical skills.
• Good communication skills that enable you to make your point clear, build relationships and collaborate effectively in both face-to-face meetings and in written communications.
• Stakeholder Management Skills.
• Understanding of GDPR regulations.
• Excellent organisational skills.
• Strong attention to detail.
• Experience of Adobe Analytics or similar analytics tools preferable.
• Experience working with data and pulling selections for campaigns, both for print and email.
• Experience in email marketing.
• Marketing Degree or equivalent.

Our Saga Values:

• Precision Pace - Always owning and making things happen. 
• Empathy – Always aware of others. 
• Curiosity – Always asking why.
• Collaboration – Always one team, the Saga team!

Package Description

The standard benefits when you join Saga include: 

• Remote working available where possible

• 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year 

• Free private medical insurance after 1 years' service 

• Workplace Pension 

• AXA Be Supported 

• A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the Saga brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers and members highly differentiated, competitively priced products which meet their evolving needs.

Saga exists to help our customers and members lead the life they want to lead. To succeed in this, we know that the most important thing to do is to listen to our customers and members. At the heart of our business model is our drive to know more about our customers’ wants and needs so we are best placed to serve them.

Applying this approach over the past 70 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity.

We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Women Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Any engagement with employees or provision of CVs to employees within Saga where you have not engaged with the Talent Acquisition Team will be considered speculative and Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

#LI-Hybrid

Saga Group