CRM/Brand Manager
Job Introduction
We have an exciting opportunity for a CRM/Brand Marketing Manager to join our marketing team based in the Bolton head office. Managing a team of Executives, you’ll have a passion for travel and creating imaginative campaigns that deliver marketing leading return on investment.
The successful candidate will need to be self-motivated, hands on and eager to take on a big challenge. You’ll need experience of delivering omni-channel marketing campaigns on time and to budget. You’ll have an in depth understanding of CRM and how to improve customer retention and loyalty. You’ll be an inspirational leader who delivers strategic direction but is not afraid to get hands on.
The recruitment process is a three stage process involving a first stage written task/exercise and then a two stage interview process, as follows:
- If your application is shortlisted you will be asked to undertake a written task/exercise to be provided to us for review.
- If your written task/interview is successful you will be asked to attend an interview.
- If you are successful at the interview you will be asked to attend a final stage interview
- Initial interviews will be held on 27th March 2020
Role Responsibility
- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
- Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
- Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
- Overseeing direct communications with customers through the CRM.
- Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
- Ensuring the database is segmented effectively for targeted marketing activities.
- Planning and implementing promotional campaigns.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and activities.
- Manage the brand plan and brand strategy and ensuring all aspects of the businesses marketing and activities align with the ethos and goals of the brand.
- Championing the brand internally making sure all elements of the company understand the brand and its goals.
- Developing and sustaining strong working relationships with all stakeholders.
- Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.
- Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.
- Analysing potential strategic partner relationships to improve the overall effectiveness of marketing disciplines.
- Manage and improve lead generation campaigns through A/B testing, measuring the results and optimising future campaigns based on findings.
- Working with our Product team to deliver marketing proposals designed to acquire incremental marketing contribution.
- Working with our Product team to deliver agreed partnership marketing on time and on budget.
- Oversee the communication to our partners detailing delivery of agreed partnerships and results.
- Overseeing the company’s non-digital marketing budget.
The Ideal Candidate
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Capability, Knowledge and Experience: Essential
Desirable
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Personal Characteristics:
Work in a way which is aligned to The Destinology Way:
Sound good? If you’re an experienced CRM/Brand Manager who’s interested in working in a market that’s as challenging as it is exciting; in a position where you get to have a real impact on our growth - hit apply and upload your CV along with a covering letter telling us why you are a good fit. We look forward to receiving your application.
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Package Description
What we offer
- An opportunity to work in a challenging and diverse industry with plenty of room for innovation and creativity
- Flexible working opportunities
- 30 days holiday (incrementally rising to 33) inclusive of bank/public holiday entitlement
- Additional Annual Leave purchase scheme
- Annual bonus scheme related to company and individual performance
- Discounted holidays to our amazing portfolio of products (Destinology holidays) for employee’s and their family and friends
- Workplace pension scheme
- Life insurance /Death in service benefit
- Free Share scheme (Saga Plc) (after period of service)
- Purchase of Saga Plc Shares scheme
- Employee of the month award scheme
- Salary sacrifice child care voucher and cycle to work schemes
- Eyesight test vouchers;
- Employee lifestyle benefits and concessions
- Free car parking, tea and coffee
- After a period of service, the potential opportunity to experience our products through the customers’ eyes with educational trips to our luxury resorts and destinations.
- We like to have treats too. Whether it’s one of our hotel partners arranging a Thai feast for lunch, our Summer and Christmas parties, or a round of pasties for a job well done, you'll be well fed.
- Relaxed dress code
About the Company
When you join Destinology you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.
We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.
See how our team go the extra mile to create amazing memories for our customers:
To all recruitment agencies: Destinology does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Destinology and Saga is not responsible for any fees related to unsolicited CVs.
Saga Group