CRO Lead

Job Introduction

The role of the Digital Analytics & CRO lead is to create and manage the Personalisation & CRO capability and roadmap for Saga Group and the Content function to drive real customer experience and business benefit for our Magazine & Content business together with our wider business units.

You’ll utilise our Adobe Analytics and Target tools together with our session replay tool Decibel and data sources to help understand customers experience online, primarily on our magazine and content website, highlighting key customer experience issues and opportunities to be addressed by creating and implementing an optimisation & personalisation programme, working together with the wider digital, content, brand and marketing.

You’ll also work closely and collaborate with the wider data team, web tools and CRO colleagues across the business to help align our data, targeting and reporting approach. You’ll champion an approach and process to ensure we maximise our customer identification online and work to integrate and match offline and online data to inform our first steps in to Next-Best-Action and targeting decisions across the business but specifically on our brand homepage and across the magazine site.

Role Responsibility

  • The performance and development of the Personalisation & CRO function, building a roadmap, iterating, reporting and evolving our capability to drive real business and customer experience objectives.
  • Specifically the CRO programme for our magazine and content hub, utilising our data and testing capability to maximise the significant opportunity to drive multiple business and customer objectives from the visitors to the site.
  • Developing the personalisation and CRO capability for our brand homepage, working with the Website manager to deliver the most relevant content to users based on our offline and online data.
  • Creation of online reporting and insight using tools such as Ado-be Analytics & Decibel.
  • Championing Analytics & CRO best practice across Saga, sharing knowledge and collaborating to ensure the customer is at the heart of what we do, across our business units.
  • Working with the data team and CRO colleague to start shaping the next-best-action roadmap and evolving it as our single-customer-view programme rolls out.

The Ideal Candidate

  • Digital analytics expertise, ideally using Adobe Analytics (or equivalent). 
  • Experience with tag management solutions like Adobe’s DTM & Google’s GTM. 
  • Experience managing a team, ideally in an analytics or optimisation context.
  • Experience in multiple industry types such as publishing, insurance and travel sectors.
  • Comfortable presenting often complex solutions to stakeholders, often with varied knowledge and understanding – having the ability to breakdown complex information and present it in an easy-to-understand way.

Our values are:

  • Precision Pace - Always owning and making things happen.
  • Empathy – Always aware of others.
  • Curiosity – Always asking why.
  • Collaboration – Always one team, the Saga team!

Package Description

Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their 'Why's it like that?' curiosity. How they always think of others and work together to get things done. For us, for you, make do will never do. Good enough? Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga.

The standard benefits when you join Saga include:

  • Remote working available where possible
  • 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year
  • Free private medical insurance after 1 years' service
  • Workplace Pension
  • AXA Be Supported
  • A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the Saga brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers and members highly differentiated, competitively priced products which meet their evolving needs.

Saga exists to help our customers and members lead the life they want to lead. To succeed in this, we know that the most important thing to do is to listen to our customers and members. At the heart of our business model is our drive to know more about our customers’ wants and needs so we are best placed to serve them.

Applying this approach over the past 70 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity.

We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Women Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 



To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.



Saga Group


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