Copywriter - Financial Products
Job Introduction
Copywriter – Financial Products
Salary £35,000 to £40,000
Permanent
FT – 35 hours per week
Hybrid – Home and Hub*
Closing date 15 Nov 2023
This is a newly created role at Saga Money. You will be joining a growing Marketing function. Our skilled Copywriter will be responsible for creating copy for a wide range of marketing materials across an array of channels; online and offline, digital/print ads, marketing emails, newsletters and website content across the personal finance division of Saga. We have a fast-growing product portfolio including savings accounts, a savings platform, equity release and legal services. Plus, exciting product launches on the horizon. In this role you will have the chance to play a key part in the launch of these new products to market!
Role Responsibility
As the copywriter, you will be reporting directly to the Partnerships Marketing Manager and work closely with our Acquisition Lead, CRM consultants and the wider marketing team. The Saga Money team get together in London 1 or 2 times a month. Most of your role will be homebased with some Hybrid working.
The main areas of your copywriting responsibilities will be;
- To write clear, persuasive, original copy within a defined brand tone of voice.
- Able to clearly articulate and present ideas across the teams.
- Construct and write engaging content for emails, articles and/or advertising to drive engagement and action across all areas of Marketing including acquisition and nurturing of prospect customers.
- To fully collaborate across the Saga Money marketing team to generate market relevant concepts and ideas which can be rolled out across the business.
- To study creative briefs to determine copy requirements, liaise with the wider creative and copywriting community plus various stakeholders to manage copy output and the associated process of ensuring all copy is approved and compliant with all requirements of Saga and the FCA.
- To fully own the copy, amending, revising, or developing copy in response to feedback from our Marketing and cross- functional stakeholders and partners.
The Ideal Candidate
You would have already worked as a Copywriter and have knowledge and experience of personal finance products with a sound understanding of a heavily regulated market.
Your career so far will need to demonstrate the following skills and abilities to be selected for the interview stage;
- Previous experience of writing personal finance copy either from an agency, publishers or in-house financial product-based role.
- Be accurate at proofreading detailed copy across multiple channels.
- Demonstrate the ability to minimise marketing and legal jargon to create conversational copy which engages with our audience.
- Have the desire of implementing self-prompted research in current/upcoming industry trends and best-practice ways of working.
- Have knowledge of SEO principles and the ability to write content optimised for search engines.
- Experience working on multiple projects simultaneously, especially across a diverse range of content types, e.g., web copy, print and digital ads, emails, direct mailing, T&Cs and product communications.
- Experience within emerging media and performance-oriented brand copywriting.
- Have a working knowledge of content management tools, we currently use Adobe Acrobat.
Our Saga Values:
- Precision Pace - Always owning and making things happen.
- Empathy – Always aware of others.
- Curiosity – Always asking why.
- Collaboration – Always one team, the Saga team!
Package Description
Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues.
Benefits available to all colleagues:
- Our working week is 35 hours per week, these can be worked flexibly to suit your working style
- 25 days holiday + bank holidays
- Option to purchase additional leave up to 5 extra days
- Pension scheme matched up to 10%
- Life assurance policy on joining us
- Wellbeing programme
- Colleague discounts including family discounts on cruises and holidays!
- Range of reductions and offers from leading retailers, travel groups and entertainment companies
- Enhanced maternity and paternity leave
- Grandparents leave
- Company performance related annual bonus - Up to 5%
- Income protection
- Access to Saga Academy, our bespoke learning platform
About the Company
Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.
At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.
Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
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Saga Group