Digital Analytics Insight & Optimisation Lead

Job Introduction

When you join Saga we welcome you with open arms and we fuel your career possibilities. We support. We encourage. We champion you to reach your full potential.

This role is an important part of the Group Marketing team who strive to facilitate, to help and support the Membership function of the business.

Saga Group Digital have some ambitious plans for 2019 and beyond, a key one of which is continuing the growth of the online presence for Saga Possibilities and other group sites. As a result of this we have an exciting opportunity for a Digital Analytics, Insight & Optimisation lead.   

At Saga, we’ve invested heavily in new marketing, analytics and targeting technology as a result we have an exciting opportunity for an experienced Digital Analytics, Insight and Optimisation Lead to join our team and help advance our capabilities. You will work in the Group Digital team and manage the Membership Analytics & Optimisation function reporting to the Group Head of Digital.  

You’ll utilise our Adobe Analytics and Target tools together with SessionCam and other digital capability to help fulfil your team’s aim; to understand customers & members behaviour and experience online, highlighting key customer experience issues and opportunities to be addressed by creating and implementing an optimisation & personalisation programme, working together with the wider digital and membership team. You’ll also work closely with the wider data team to integrate the online data with offline customer data to provide actionable customer Insight, profiles and help measure and articulate the business and customer value of the membership programme. 

You’ll also work closely with the wider Group Customer Value management, CRM and Analytics & Targeting teams to ensure an aligned data, targeting and reporting approach outside Membership across the wider Saga group.  

In this role, it'll be key to ensure we can maximise our customer identification online and work to integrate and match offline and online data to inform our first steps in to Next-Best-Action and targeting decisions within your Personalisation & Optimisation colleagues, manifesting on our group homepage, the Possibilities homepage and across the magazine site.

And in return, you can look forward to all of the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel.

Role Responsibility

• Creation of online reporting and insight using tools such as Adobe Analytics & SessionCam  
• Specification of any necessary web dev changes to improve insight e.g. site data layer tagging  
• Measuring and improving our online customer identification   
• Providing insight into the effectiveness of online personalisation & optimisation tests  
• Exporting and sending of online data for use in offline analysis & modelling  
• Sharing of online analytics knowledge & best practice with other web analysts across the group  
• Creation and development of the Personalisation & Optimisation function, building a roadmap, iterating, reporting and evolving our capability to drive real business and customer benefit 
• Assisting with the sourcing of tools and technology partners  
• Shaping the next-best-action roadmap, managing next-best-action inputs, tests, data refreshes, circulation of results  
• Manage the creation of online reporting against membership KPIs and relevant group functions 
• Ensure standardisation and automation of processes as far as possible to make the best use of time  
• Present ideas to colleagues across the business   
• Working closely with web tools and dev teams to direct their relevant tagging efforts 
• Ensure progress updates, results and performance analysis shared with key stakeholders  
• Managing multiple complex projects concurrently, tracking progress and success  

The Ideal Candidate

Capability, knowledge and experience:

• Digital analytics expertise, ideally using Adobe Analytics (or equivalent)  
• Experience using A/B testing and personalisation tools ideally Adobe Target (or equivalent)  
• Experience with tag management solutions like Adobe’s DTM & Google’s GTM  
• Familiarity with session recording using tools like SessionCam (or Hotjar for example)  
• Experience managing a team, ideally in an analytics or optimisation context 
• Experience with decisioning tools & technology would be preferable and/or coding experience (e.g. javascript, SQL) although not essential 
• A passion for digital and data-driven marketing, highly numerate, logical and analytical
• Comfortable presenting often complex solutions to stakeholders, often with varied knowledge and understanding – having the ability to breakdown complex information and present it in an easy to understand way
• Experience and understanding with basic analytics tagging solutions 
• Excellent communication, presentation and organisational skills  
• Excellent Track record in delivering change and completing projects  
• Experience working to tight timelines in a project environment, able to prioritise  
• Experience working across complex businesses and managing different stakeholders  

Education and qualifications:

• Good secondary education

Personal characteristics:

• Collaborative, motivated with positive attitude & energy
• Entrepreneurial, proactive approach, focussed on business objectives  
• Ability to iterate ideas and solutions efficiently and intelligently    
• Ability to clearly and effectively communicate ideas and solutions to teams and stakeholders    
• Excellent written and verbal communication skills 
• Professional, confident, enthusiastic and committed 
• Ability to thrive in a fast paces environment where you may need to change thinking / direction at any given moment 
• Be excited about collaborating and communicating closely with teams and other stakeholders to regularly deliver solutions    
• Excellent attention to detail  
• Commitment to ‘test and learn’ philosophy

Package Description

The standard benefits when you join Saga include:

• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Apples Nursery (Folkestone only and on a waiting list basis)
• Free fruit 
• Give as you earn
• Free eye tests
• Honeymoon benefit
• Sharebuy
• Salary finance
• Discounts on Saga holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.

Learn more about the Saga business by watching our Saga plc results for the financial year 2018/2019

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

Saga Group