Social Media & Content Executive

Job Introduction

Through their amazing work, our healthcare team understand the value of the home. At Saga we want our healthcare team to feel at home and that is why our careers offer them the opportunity to grow and develop in a nurturing environment.

An exciting opportunity has arisen for a Social Media & Content Executive to join our Saga Healthcare team based in Redhill, Surrey.

Our digital channels have been key in the growth and success of the Saga Healthcare brands, and this role will be vital in enhancing the quality of all our digital communications as well as further establishing our brand presence.

Content is a key part of our digital strategy and producing highly engaging content is essential in delivering our ambitious growth targets.

You will be maintaining our online presence on external review and social sites, help to deliver initiatives, such as our award submissions, satisfaction surveys and client newsletters, as well as generating, editing and sharing engaging and regular content for use on our website’s and social platforms. This will all help to increase website traffic and conversions.

You will have strong communication skills, both verbally and written, and will need to be pro-active, highly organised, able to work to deadlines and have excellent attention to detail.

In return, you can look forward to all the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel.

Role Responsibility

Social media & Content:

• Manage our social media presence – create and implement a content plan across social media platforms, such as Facebook.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share regular content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate and respond to all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players and coordinate actions
• Create content to support brand communications across email, website, blog and any other format that may be required. Plan and write copy in such a way as to appeal to target audience.

Online Review Management:

• Manage the review process – soliciting reviews and responding to comments.
• Manage our review presence across online platforms, such as Google, Facebook, Trustpilot, Homecare.co.uk, NHS Choices
• Solicit reviews utilising the relationship between Customer Services and our client/carer audiences
• Provide feedback, via relevant business leads, to reviewer comments
• Provide insight to management into the concerns and issues highlighted in these reviews

Customer referral “refer a friend”:

• Manage our customer referral process – promoting, tracking and rewarding client/carer referrals across our agency, Homecare and SOS businesses.
• Help create and deploy engaging “refer a friend” literature, to deliver increases in new referrals
• Track responses and incentivise referrer in line with the rewards programme and track effectiveness

Website support:

• Support the website management required to ensure Saga Healthcare’s online presence is complete, consistent, accurate, up to date and always ‘on brand’
• Manage this content as it extends across social platforms

Marketing support:

• Use positive reviews and social commentary, plus other relevant sources, to submit award entries in the Healthcare and Care industry awards
• Support the marketing team in delivering quarterly/half-yearly satisfaction surveys, utilising responses to deliver reviews and positive web commentary
• Assist the marketing team in the development of content for the client newsletters

The Ideal Candidate

• Undergraduate degree or equivalent combination of ‘on the job’ training and experience
• Excellent written and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• A good knowledge of online reviews and online marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Excellent attention to detail
• Commitment to ‘test and learn’ philosophy
• Determination
• High levels of literacy
• Excellent sub editing skills
• An urge to accuracy
• Previous experience in a similar role an advantage

Package Description

The standard benefits when you join Saga include:

• Competitive Salary
• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Free fruit 
• Give as you earn
• Free eye tests
• Honeymoon benefit
• Sharebuy
• Salary finance
• Discounts on Saga holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.

Learn more about the Saga business by watching our Saga plc Interim results for the six months ended 31st July 2018

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

Saga Group