Digital Marketing (PPC) Executive - Destinology (Bolton)

Please Note: The application deadline for this job has now passed.

Job Introduction

The Company

Established in 2004, we have grown from a young, ambitious luxury travel start-up to being bought by the hugely successful Saga PLC in 2014. We’re experiencing year on year growth, but we want more!

We’re a digitally focused company who believe in doing things a little bit differently as we strive to stay one step ahead, exploring and helping to redefine what luxury travel really means to people. Passionate about our products, places and people, we take great pride the relationships we build - with our customers, the suppliers we work with and our team.

It’s our dedication to customers, technology and people that helps to set us apart and provides the foundations to build success.

The Role

We have an exciting opportunity for a dynamic and experienced PPC Specialist to join our marketing team based in the Bolton head office. You will have responsibility for growing and defining our PPC programme.

It’s a huge project with national market exposure, and the successful candidate will need to be self-motivated, hands on and eager to take on a big challenge. You’ll need a strong analytical and commercial mindset, experience working with large data sets and an eye for detail.

Role Responsibility

Key Responsibilities

Build and manage PPC campaigns across search engine partners
Management of large Google Ads budgets
Write ad copy to obtain both a high click through rate and high conversion rate
Ad copy testing and optimisation
Create effective, campaign relevant ad extensions with high CTR
Keyword research
Constant conversion rate optimisation
Develop and refine new and existing audience segmentation
Monitor and improve impression share and average position
Monitor and improve CPC
Monitor and review competitor offerings and make recommendations
Create highly engaging GDN ads using BannerSnack [training can be provided]
Be responsible for daily, weekly and monthly reporting
Work with the wider digital team to develop cross-channel strategy

The Ideal Candidate

Capability, Knowledge and Experience

Essential

2-3 years’ experience working in a PPC/Google Ads position
Proven experience of creating and implementing PPC and display marketing campaigns
Experience of using Google Ads, Google Analytics and Bing Ads
Experience of using/working within Google AdWords Editor
Advanced MS Excel user
Strong technical understanding of measurement and tracking with a proven analytical background

Desirable

Experience of using Google Tag Manager
Experience of using Meta-search/Travelsupermarket
Google AdWords Fundamental Certification
Google AdWords Advanced Search Certification
Google AdWords Advanced Display Certification
Bing Ads Accredited Professional Certification
Google Analytics IQ Certification
Google Data Studio user
Advanced Word and PowerPoint user
Travel industry experience/knowledge is a bonus

Personal Characteristics

Clear thinker, ability to step back, analyse and resolve problems while exercising good judgement
Work effectively in a team environment
Resilient
Excellent communication skills
Hard working and self motivated
High level of attention to detail
Skills of diplomacy, persuasion and negotiation
Self-motivated with a can-do attitude and committed approach
Ability to work under pressure and achieve targets and deadlines
Helpful, polite, friendly
Proactive
Customer centric

Package Description

What we offer

a competitive salary of up to £26,000 per annum dependent upon experience
An opportunity to work in a challenging and diverse industry with plenty of room for innovation and disruption.
Flexible working opportunities
22 days holiday (incrementally rising to 25) plus bank/public holidays (currently 8 per year)
Additional Annual Leave purchase scheme
Annual bonus scheme related to company and individual performance
Discounted holidays to our amazing portfolio of products (Destinology holidays) for employee’s and their family and friends
Workplace pension scheme
Life assurance /Death in service benefit
Salary sacrifice child care voucher and cycle to work schemes
eyesight test vouchers;
Employee lifestyle benefits and concessions
Free car parking, tea and coffee
After a period of service, you’ll have the opportunity to experience our products through the customers’ eyes with educational trips to our luxury resorts and destinations.
We like to have treats too. Whether it’s one of our hotel partners arranging a Thai feast for lunch, our Summer and Christmas parties, or a round of pasties for a job well done, you'll be well fed.
Free Share scheme (Saga Plc) (after period of service)
Purchase of Saga Plc Shares scheme
Employee of the month award scheme
Dress down Fridays

About the Company