Digital Marketing Lead

Job Introduction

** At Saga we’re radically flexible which means our colleagues have total autonomy over where they work – home, hybrid or hub. This role has a hybrid element which means our team come together when we need to collaborate.

Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their 'Why's it like that?' curiosity. How they always think of others and work together to get things done. For us, for you, make do will never do. Good enough? Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga. 

And right now, we are looking for a Digital Marketing Lead. This will be a hands-on delivery role, leading the management of highly effective digital marketing activity that contributes to the commercial trading performance. You will take responsibility of the day-to-day management of our digital campaigns, managing performance agencies and collaborating with trading stakeholders.

Saga as a business is currently going through a digital transformation and this role will play a key part of that by driving growth. This role will be varied and work cross functionally to implement a data-driven roadmap that drives continuous performance improvements.

We need you to have experience of working in a fast-paced digital performance role. You will bring a data-driven approach to campaign management, creative problem solving and be able to implement campaign changes in a timely manner.

Role Responsibility

• Day to day management of paid media activity, including paid search (PPC), paid social, programmatic and affiliates to ensure KPIs and commercial targets are met.
• Build and maintain strong relationships with agency partners, working collaboratively on performance analysis to identify areas for improvements and new initiatives.
• Responsible for the reporting and analysis of online marketing channels performance using multiple data sources and market insight, inc. Google Trends, Adobe Analytics, SA360 and SEM Rush.
• Monitor the changes in market and consumer behaviour using market and competitor reports available, bring insight, problem, and opportunity statements to trading stakeholders.
• Work closely with Ecommerce and Performance Analyst to deliver regular performance deep dive, setting the foundation of a data-driven roadmap that guide the implementation of campaign test and learn and new initiatives.
• Support forecasting and bi-monthly reforecasting, providing a view on campaign planning and budgeting that deliver profitable new business growth within set CPA and ROI.
• Work collaboratively with the wider marketing team, Product, and Creative team to ensure alignment of creative and customer value propositions is consistent throughout the customer journeys and reflect the core brand message ‘Experience is Everything’.
• Supporting wider business initiatives and project work, including but not limited to developing new initiative campaign proposals, supporting the launch of new propositions, and working through performance impact of changes in regulation.
• Ensure that all customer facing communications and propositions are compliant and meets the standards set out in the Marketing Approvals Process

The Ideal Candidate

• Knowledge & demonstrable success in a digital marketing role for at least 2-3 years.
• Ability to work autonomously and make decisions with some oversight from management
• Proven experience of developing multi-channel digital campaigns across PPC, Display, Affiliates and Social.
• Analytical skills using reporting platforms such as Google/Adobe Analytics
• Highly effective communication skills and the ability to couple business goals with customer needs and translate into digital marketing roadmap for future activity
• Strong stakeholder management and influencing skills to deliver outcomes
• Managing and interpreting customer intelligence to enable business improvements

Desirable

• Experience of Google Ads and Facebook Business Manager
• Experience of using programmatic networks would be highly advantageous
• Experience of a digital marketing role within Financial Services sector

Our Saga Values:

• Precision Pace - Always owning and making things happen. 
• Empathy – Always aware of others. 
• Curiosity – Always asking why.
• Collaboration – Always one team, the Saga team!

Package Description

The standard benefits when you join Saga include: 

• Remote working available where possible

• 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year 

• Free private medical insurance after 1 years' service 

• Workplace Pension 

• AXA Be Supported 

• A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the Saga brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers and members highly differentiated, competitively priced products which meet their evolving needs.

Saga exists to help our customers and members lead the life they want to lead. To succeed in this, we know that the most important thing to do is to listen to our customers and members. At the heart of our business model is our drive to know more about our customers’ wants and needs so we are best placed to serve them.

Applying this approach over the past 70 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity.

We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Women Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Any engagement with employees or provision of CVs to employees within Saga where you have not engaged with the Talent Acquisition Team will be considered speculative and Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Saga Group