Digital Marketing Manager
Job Introduction
We have an exciting opportunity for a Digital Marketing Manager to join our marketing team based in the Bolton head office. You will have responsibility for managing a large paid media budget, managing a team of executives and external agencies.
It’s a huge project with national market exposure, and the successful candidate will need to be self-motivated, hands on and eager to take on a big challenge. You’ll need a strong analytical and commercial mindset, experience working with large data sets and an eye for detail.
The recruitment process is a three stage process involving a first stage written task/exercise and then a two stage interview process, as follows:
- If your application is shortlisted you will be asked to undertake a written task/exercise to be provided to us for review.
- If your written task/interview is successful you will be asked to attend an interview.
- If you are successful at the interview you will be asked to attend a final stage interview
- Initial interviews will be held on either 25th March or 26th March 2020
Role Responsibility
- Strategizing and delivering all online (social, search and display) media management
- Managing a team of digital marketing executives to deliver our inhouse PPC strategy.
- Working with a Digital Consultant to continue to roll out our SEO strategy.
- Managing agency relationships; this includes day to day relationship management
- Management and forecasting of large Google Ads budgets
- Develop & manage new paid social strategy
- Plan & Implement brand awareness campaigns across Google Display Network, Instagram, Facebook & YouTube advertising from planning all the way through to implementation
- Testing campaigns to improve conversion levels including the implementation of a testing programme across all digital channels reallocating campaign spend as appropriate
- Reporting and analysis of all paid media campaigns
- Ongoing reporting and review of activity to ensure our cost of acquisition is reduced as per the agreed KPIs
- Look for new acquisition channels and opportunities
- Manage a team of digital marketing executives and monitor their progress conducting regular 1-to-1s and team meetings.
- Monitor and review competitor offerings and make recommendations
- Be responsible for daily, weekly and monthly reporting
- Work with the wider marketing team to develop cross-channel strategy
The Ideal Candidate
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Capability, Knowledge and Experience: Essential
Desirable
Personal Characteristics:
Work in a way which is aligned to The Destinology Way:
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Package Description
What we offer
- An opportunity to work in a challenging and diverse industry with plenty of room for innovation and disruption
- Flexible working opportunities
- 30 days holiday (incrementally rising to 33) inclusive of bank/public holidays (currently 8 per year)
- Additional Annual Leave purchase scheme
- Annual bonus scheme related to company and individual performance
- Discounted holidays to our amazing portfolio of products (Destinology holidays) for employee’s and their family and friends
- Workplace pension scheme
- Life insurance /Death in service benefit
- Free Share scheme (Saga Plc) (after period of service)
- Purchase of Saga Plc Shares scheme
- Employee of the month award scheme
- Salary sacrifice child care voucher and cycle to work schemes
- Eyesight test vouchers;
- Employee lifestyle benefits and concessions
- Free car parking, tea and coffee
- After a period of service, you’ll have the opportunity to experience our products through the customers’ eyes with educational trips to our luxury resorts and destinations.
- We like to have treats too. Whether it’s one of our hotel partners arranging a Thai feast for lunch, our Summer and Christmas parties, or a round of pasties for a job well done, you'll be well fed.
- Relaxed dress code
About the Company
When you join Destinology you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.
We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.
See how our team go the extra mile to create amazing memories for our customers:
To all recruitment agencies: Destinology does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Destinology and Saga is not responsible for any fees related to unsolicited CVs.
Saga Group