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E-commerce & CRO Lead    

Job Introduction

E-commerce & CRO Lead          

Salary £37,000 - £42,000 Depending on experience


Hybrid – Home & Hub (London or Kent)

As an Ecommerce & CRO Lead, you’ll lead the management of Saga’s online Quote & Buy journeys and customer account area.

Taking responsibility for the day-to-day operation of our core systems, ensuring all development, issues and change are appropriately managed, you’ll be acting as a lead representative for Digital Marketing to drive real customer experience and business benefit for our insurance business. 

You’ll utilise Adobe Analytics and Target tools together with our session replay tool Medallia and other data sources to help understand our insurance customers' experience online, highlighting key customer experience issues and opportunities to be addressed by implementing an optimisation & personalisation roadmap, working together with the wider marketing, IT, product and project teams. 

We need you to have experience in an eCommerce, Conversion Rate optimisation or digital product role where you champion the user experience every day. You will need to have used digital analytics, testing and replay tools and demonstrate a working knowledge of extracting and manipulating data and insights from these toolsets. Any experience within digital project and or product management, working within a fast-paced, scrum environment and demonstrate strong stakeholder management and collaboration and presentation skills to drive performance and innovation. 

At Saga, we offer total flexibility over where you work. You choose a place that you feel most comfortable and productive, either from home or in one of our hubs in London, Ashford or Sandwich. In our Ecommerce & CRO team we typically come together to collaborate twice a month.

Role Responsibility

As one of our E-commerce & CRO Lead you will be the Subject Matter Expert for Saga’s online quote and buy digital journeys and online self-service account area. You’ll lead on the scoping and delivery of optimisation activities and support the eCommerce & CRO Manager with wider BAU change stack 

Your accountabilities will include; 

  • Using your knowledge and experience of Conversion Rate Optimisation to challenge/propose ways that the online customer journey can be improved and optimised
  • Supporting the delivery of improvements from planning, briefing, development, QA and analysis in collaboration with IT teams in a scrum team format. 
  • Support the planning, delivery and forecasting of the CRO programme ensuring that deadlines are met and considering all elements of project deliver to mitigate risks/changes throughout the process 
  • Be able to manage relationships and communicate with stakeholders across various levels (exec to director) as well as working with external partners, agencies and consultants 
  • Actively report on the performance of the online quote and buy digital journeys and online self-service account area into the wider marketing team and collaborate on opportunities to improve core KPIs 
  • Providing advice and input into other areas of marketing, campaigns and projects recommending UX/UI/digital experience best practices 

The Ideal Candidate

As our new E-commerce & CRO Lead, you will be passionate about digital and the online customer experience, always championing the optimal customer experience.

Other skills and experience required include:

  • Adobe Experience Cloud tools desirable but demonstrating experience with other digital experience analysis, analytics and A/B testing tools is also advantageous
  • Experience running/inputting into a CRO strategic programme. 
  • Collate and communicate results of AB testing (MDE, statistical significance) 
  • Experience using analytics tools e.g. Google analytics. 
  • Working with CRO tools e.g. Adobe Target/Tealium. 
  • Have a working knowledge of HTML/CSS, Data layers and JS/jQuery
  • Knowledge of latest digital trends and competitor analysis. 
  • Project/Product management 
  • Excellent communication & interpersonal skills 
  • Proactive mindset Analytical and strategic thinking

Package Description

Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues.

We offer total flexibility over where you work you choose a place that you feel most comfortable and productive, either from home or in one of our hubs in London, Ashford or Sandwich.


  • Our working week is 35 hours per week, these can be worked flexibly to suit your working style
  • 25 days holiday + bank holidays
  • Option to purchase additional leave up to 5 extra days
  • Pension scheme matched up to 10%
  • Life assurance policy on joining us
  • Wellbeing programme
  • Colleague discounts including family discounts on cruises and holidays
  • Range of reductions and offers from leading retailers, travel groups and entertainment companies
  • Enhanced maternity and paternity leave
  • Grandparents leave
  • Company performance related annual bonus - Up to 5%
  • Income protection
  • Access to Saga Academy, our bespoke learning platform

About the Company

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.

We’re passionate about diversity, equity, and inclusion. Championing diversity is important to us, and diverse teams really are the best ones. We’re dedicated to creating a culture where every colleague feels like they belong. So that at Saga, more than anywhere else, you can be your best, be yourself and make a difference.

Fair consideration is given to all applicants, including those with disabilities and those over who are over the age of 50. As champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams. We are also an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.


Saga Group


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