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Group Brand Transformation Manager

Please Note: The application deadline for this job has now passed.

Job Introduction

** Remote/home working allowed **

Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their 'Why's it like that?' curiosity. How they always think of others and work together to get things done. For us, for you, make do will never do. Good enough? Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga. 

And right now, we are looking for a Group Brand Manager to join us. We have exciting plans to reposition Saga amongst colleagues and customers to become the UK’s number one brand for older people. In this role, you will be the Brand Guardian across the business making sure our brand identity and tone of voice is always consistent and on brand. You will support in the development and successful implementation of integrated campaigns across the business and use insight of our target audience to influence the content strategy and support the Head of Brand to deliver the brand strategy. 

You will have experience working on a a big brand roll out including visual identity and tone of voice. You bring a demonstrable ability of driving change, prioritising, and managing projects, both end-to-end and picking them up halfway through. Lastly, you will have strong stakeholder and budget management skills. 

And in return, you can look forward to all the responsibility and involvement of an integral role, providing you with a rewarding and fast-paced career with an excellent benefits package.    

This is a fantastic opportunity to be involved in a career enhancing business transformation project for a demographic with brilliant potential, so if you are a brand marketing specialist, we are keen to hear from you!  

Role Responsibility

Brand Guardian across the business ensuring our brand identity and tone of voice is always consistent and on brand 

  • Manage the ongoing development of Cloudlines. Keeping examples and templates up to date, responding to challenges within the business to help guide ongoing delivery and development of the brand visual identity, Tone of voice and photography 
  • Work proactively with key stakeholders to drive a culture of continual improvement and being a trusted advisor 
  • Support the business wide roll out of visual identity and tone of voice across all touchpoints and establish a continuous rolling programme of helping immerse teams in the use of brand guidelines, brand clinics and review of work 
  • Ensure brand guidelines are up to date and regularly refreshed to ensure brand remains relevant embracing new opportunities (bring the outside in) 

Support in the development and successful implementation of integrated campaigns across the business 

  • Work with agencies to deliver requirements for campaigns or communications using customer and market insight, legal and compliance sign off. Helping to optimize campaign development 
  • Setting and reporting on campaign KPIs, iterating any plans as appropriate and building learnings into subsequent briefs 
  • Manage an end-to-end view of campaign communications across the business, one plan view with clear learnings communicated regarding effectiveness. Working with internal teams, PR and agency to co-ordinate a planning approach to a 12-month rolling plan 

Insight and strategy 

  • Understand and help support the embedding of findings from the brand review across teams using findings to help prioritise the role for brand communications and proposition development 
  • Supporting the Head of Brand delivering the brand strategy and influencing our content strategy as part of the 3-year plan 
  • Championing an understanding of our target audience within SAGA; always looking for new ways to build understanding., helping teams with insights within 

Other 

  • Manage and Optimise agency relationships 
  • Reporting and day to day management of brand budget 

The Ideal Candidate

  • Deomonstrable brand management experience 
  • Experience of being involved in the roll out of a big brand transformation programme
  • Experience of managing brand ATL campaigns including production development and knowledge of media planning integrated campaigns 
  • Experience of managing and evolving brand guidelines 
  • Ability to work in a fast-paced environment and drive a project from brief to delivery 
  • Consistent track record of handling budgets and forward planning 
  • Brief and run projects and various stages of sign off 
  • Great communicator and proactive collaborator – maintain and build relationships internally and externally 
  • Influencing skills - viewed as a trusted advisor and voice of the brand in the business, willingness to guide teams to ensure consistency of delivery 
  • Strong networking skills: Management of stakeholder relationships to build positive alliances 
  • Curious and interested 
  • Understands the business, can evaluate threats and opportunities for the business  
  • Excellent project management skills with the ability to manage and prioritise multiple projects and research requests with demanding deadlines 
  • Structured and well organised in approach 
  • Analytical and problem-solving skills with high level of numeracy 
  • Attention to detail and accuracy 
  • Literate in Word, Excel and PowerPoint 
  • Self-starter and independent thinker 

Our values are:

  • Precision Pace - Always owning and making things happen
  • Empathy – Always aware of others
  • Curiosity – Always asking why
  • Collaboration – Always one team, the Saga team!

Package Description

The standard benefits when you join Saga include: 

  • Remote working available where possible

  • The choice to buy a further 5 days annual leave per year 

  • Free private medical insurance after 1 years' service 

  • Workplace Pension 

  • AXA Be Supported 

  • A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the Saga brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers and members highly differentiated, competitively priced products which meet their evolving needs.

Saga exists to help our customers and members lead the life they want to lead. To succeed in this, we know that the most important thing to do is to listen to our customers and members. At the heart of our business model is our drive to know more about our customers’ wants and needs so we are best placed to serve them.

Applying this approach over the past 70 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity.

We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Women Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 

 

 

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

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Saga Group

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