Head of Marketing - Home and Motor

Job Introduction

A leader in Motor, Home, Travel and Health Insurance; Saga offers an environment where we will do the best thing for you to develop your skills and develop your career.

This role is an important part of the Services Marketing team who strive to facilitate, to help and support the insurance function of the business.

As the Head of Marketing for Saga Home and Motor Insurance, you will be responsible for setting and executing the marketing strategy and plans to deliver against our strategic business objectives.

Managing a significant marketing budget, you will oversee the delivery of highly engaging, integrated multi-media campaigns that enhance perception of the brand and deliver growth.

You will work closely with our Product Development team, to deliver against commercial plans and to develop a deep understanding of our customers, influencing and contributing to product and proposition innovation.

You will lead and develop the team of marketers to create a best-in-class acquisition marketing team, creating a challenging and rewarding environment to work in.

And in return, you can look forward to all of the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package.

Role Responsibility

• Working with the Director of Marketing to set the marketing strategy and plan for Saga Home and Motor Insurance, to achieve sustainable growth and PBT objectives
• To lead the delivery of the annual acquisition marketing plans and budgets contributing to commercial business plans and managing the marketing spend and efficiency
• Lead the team to develop highly creative and engaging marketing campaigns, based on a deep understanding of our customers and what’s important to them
• Act as customer champion, understanding customer needs and driving change as necessary to ensure the best possible customer experience for Saga insurance customers
• Continual review and innovation of marketing activities focused on improving efficiency and effectiveness.
• Identify opportunities to reach new market segments and expand market share
• Champion digital capability and implementation of best practice across Saga Travel
• Continually keep abreast of market trends, competitive moves and customer expectations
• Build strong and supportive relationships with external suppliers– such as media, creative and digital agencies
• Coach and develop the Senior Marketing Managers and the wider marketing team, providing the senior managers space to manage the team and operations day to day
• Build our employee experience to ensure the team have the right skills, competencies and are engaged. Support the marketing team to remove blockers and processes that make life difficult, and create a fun and rewarding environment to work in
• Ensure compliance with any relevant regulatory and Company policies and commitments

The Ideal Candidate

Capability, knowledge and experience:

• Well-developed communication and leadership skills, able to operate in fast decision-making and entrepreneurial environment
• Proven experience overseeing the delivery of large multi-media campaigns, delivering against brand and sales objectives
• Digitally savvy with an understanding of, and desire to exploit new and emerging marketing channels and tools
• Proven track record of adding value through the delivery of marketing excellence
• Highly numerate and literate with a strong commercial focus
• Proven change management skills, including the ability to constantly seek out and capitalise on new opportunities

Education and qualifications:

• Graduate calibre ideally holding CIM/IDM postgraduate diploma in marketing or similar

Personal Characteristics:

• Adaptability to adjust and review plans when faced with obstacles and challenges in order to achieve a solution
• High integrity, capable of driving and implementing change
• Ability to deliver credibility, winning the respect and co-operation of colleagues at all levels
• Comfortable operating in a fast-paced commercial environment
• Confidence to challenge to drive best outcomes
• Highly collaborative & seeks to build strong working relationships with stakeholders
• Ability to sustain the pressures of a rigorous and competitive business sector
• Ability to fit well within a robust team through displaying a strong team orientation and assertive style

Package Description

The standard benefits when you join Saga include:

• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Apples Nursery (Folkestone only and on a waiting list basis)
• Free fruit 
• Give as you earn
• Free eye tests
• Honeymoon benefit
• Sharebuy
• Salary finance
• Discounts on Saga holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.

Learn more about the Saga business by watching our Saga plc results for the financial year 2018/2019

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

Saga Group