Head of Marketing - SPF

Job Introduction

At Saga Personal Finance we understand that investing in your future is as important as investing in your career development. Working together we can ensure you receive the returns and rewards you deserve.

The Head of Marketing is responsible for the growth of Saga Personal Finance (SPF) and the delivery of the Marketing Plan.

In addition to Saga Personal Finance owned channels, the Head of Marketing is responsible for working with Marketing leadership across the Saga Group to ensure that SPF is represented and embedded in all appropriate customer touchpoints and product journeys.

You will have a deep understanding of the Personal Finance market and the key drivers of customer acquisition and engagement in the Saga demographic with a bias to digital channels.

And in return, you can look forward to all of the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel.

Role Responsibility

• Working with the Managing Director of SPF and the Marketing Director for Services, own the strategy, development and execution of marketing programs that deliver growth across our key customer segments
• Leadership of the development and delivery of the SPF marketing plan
• Leadership and accountability of marketing budget to achieve customer acquisition & sales volumes
• Leading marketing relationships with strategic partners
• Develop a creative, proactive and entrepreneurial approach towards growing SPF sales
• Work with the SPF Product and Business Development leaders to identify opportunities to reach new market segments and expand market share
• Oversee the production of the annual marketing budgets and monthly forecasts, ensuring they accurately reflect performance and reflect our ambition to grow this business
• Lead the team to develop highly creative and engaging marketing campaigns, based on a deep understanding of our customers and what’s important to them
• Monitor the competition (acquisitions, promotional offers and new products), share this 
• insight across the business and apply to our marketing activity where appropriate
• Lead relationships with external suppliers – such as media, creative and digital agencies, building strong and supportive ways of working
• Continue to develop our programme of customer journey optimisation, considering all customer journeys online and offline
• Maintain highly productive relationships across the business, working collaboratively with other business functions to prioritise focus on those things that will most effectively achieve our growth ambition
• Build on our already high staff engagement score. Support the marketing team to remove blockers and processes that make life difficult, and create a fun and rewarding environment to work in
• To ensure that all programmes and activities relating to them meet all regulatory, compliance and internal audit requirements, having due regard for relevant statutory authorities and requirements – e.g. FSA, OFT, Consumer Credit Act
• Key leader in the Saga Personal Finance Executive

The Ideal Candidate

Capability, Knowledge and Experience:

• Strategic understanding of the marketing/sales/product relationship
• The ability to interact with internal and external peers at all levels
• The ability to manage budgets, control costs and deliver strong ROI
• Competent in using customer databases to develop targeted marketing campaigns
• Strong people and performance management skills with proven track record
• Demonstrate complete understanding of business plans and goals and proven ability to make serious contribution to the business future
• Excellent understanding of the over-50s market
• Competent in playing a leading role within the company
• Significant demonstrable marketing leadership experience

Education and Qualifications:

• Excellent standard of secondary education
• Degree calibre

Personal Characteristics:

• A natural leader, with high impact and self-motivation, able to lead productive relationships with internal and external peers at all levels
• Strong team-builder and team-leader, with proven skills and ability to lead from the front
• The ability to interact with internal and external peers at all levels
• The ability to manage budgets, control costs and deliver strong ROI
• Dedicated to delivering the Saga vision & a believer in the Saga Way
• Practices excellent stakeholder management
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills

Package Description

The standard benefits when you join Saga include:

• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Apples Nursery (Folkestone only and on a waiting list basis)
• Free fruit 
• Give as you earn
• Free eye tests
• Honeymoon benefit
• Sharebuy
• Salary finance
• Discounts on Saga holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.

Learn more about the Saga business by watching our Saga plc Interim results for the six months ended 31st July 2018

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

Saga Group