Head of Marketing

Role Responsibility

Responsibilities

• To set the marketing strategy and plan for Destinology to achieve lead volumes, revenue, margin and PBT objectives
• Lead the development and creation of annual marketing plans and budgets contributing to commercial business plans and manage the marketing spend and efficiency
• Lead the demand generation activity for Destinology, attracting new customers to plan
• Act as customer champion, understanding customer needs and driving change as necessary to ensure Destinology is a relevant, preferred brand
• Continual review and innovation of marketing techniques focused on improving efficiency and effectiveness
• Champion digital capability and implementation of best practice across Destinology
• Continually keep abreast of market trends, competitive moves and customer expectations
• Lead relationships with external suppliers for Destinology – such as media, creative and digital agencies, building strong and supportive ways of working
• Coach, develop and manage the marketing team, ensuring the team have the right skills, competencies and are engaged.
• Supporting the marketing team to remove blockers and processes that make life difficult, and create a fun and rewarding environment to work in
• Developing a plan to test non-digital channels such as press, TV, radio and outdoor
• Strategizing and delivering all online (social, search and display) media management
• Reporting and analysis of all paid media campaigns
• Management and forecasting of large Google Ads budgets
• Develop and manage new paid social strategy
• Plan & Implement brand awareness campaigns across Google Display Network, Instagram, Facebook & YouTube advertising from planning all the way through to implementation
• Testing campaigns to improve conversion levels including the implementation of a testing programme across all digital channels reallocating campaign spend as appropriate
• Ongoing reporting and review of activity to ensure our cost of acquisition is reduced as per the agreed KPIs
• Look for new acquisition channels and opportunities
• Developing customer segmentation models and CRM strategies to maximise customer retention and spend via a range of marketing channels including email, paid social, and direct mail
• Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
• Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
• Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.

The Ideal Candidate

Capability, Knowledge and Experience

• Proven ability to develop and implement a successful marketing strategy 
• Proven change management skills, including the ability to constantly seek out and capitalise on new opportunities
• Digitally savvy with an understanding of, and desire to exploit new and emerging marketing channels and tools
• Highly numerate and literate with a strong commercial focus
• Well-developed communication and leadership skills, able to operate in a fast decision-making and entrepreneurial environment
• High integrity, capable of driving and implementing change
• Proven track record of adding value through the delivery of marketing excellence
• Ability to deliver credibility, winning the respect and co-operation of colleagues at all levels
• Highly collaborative and seeks to build strong working relationships with stakeholders
• Confidence to challenge to drive best outcomes
• Adaptability to adjust and review plans when faced with obstacles and challenges in order to achieve a solution
• Comfortable operating in a fast-paced commercial environment
• Ensure compliance with any relevant regulatory and Company policies and commitments

• You will be confident and experienced in leading and managing a team. 

Education and Qualifications

• Graduate calibre, Ideally holding CIM/IDM postgraduate diploma in marketing or similar

Personal Characteristics

• Curious, Pragmatic and Flexible
• Ability to build relationships
• Pro-active, positive and self-motivated
• Excellent communicator - verbal, written and listening
• Organised with excellent time and workload management
• Flexible approach to working hours and site to support business operation
• Personal values of integrity and honesty

Package Description

Job Description 

This role is an important leadership role within the Marketing team. You will bring high-level marketing expertise that will enable you to champion the needs of the customer and create a best-in-class marketing function – leading the Destinology marketing team and providing clear direction.

What we offer

• A competitive  salary of up to £45,000 per annum dependent upon experience
• An opportunity to work in a challenging and diverse industry with plenty of room for innovation and disruption.
• 22 days holiday (incrementally rising to 25) plus bank/public holidays (currently 8 per year)
• Additional Annual Leave purchase scheme
• Annual bonus scheme related to company and individual performance
• Discounted holidays to our amazing portfolio of products (Destinology holidays) for employee’s and their family and friends
• Workplace pension scheme
• Life assurance /Death in service benefit
• Salary sacrifice and cycle to work schemes
• Eyesight test vouchers;
• Employee lifestyle benefits and concessions
• Free car parking, tea and coffee
• We like to have treats too. Whether it’s one of our hotel partners arranging a Thai feast for lunch, our Summer and Christmas parties, or a round of pasties for a job well done, you'll be well fed.
• Free Share scheme (Saga Plc) (after period of service)
• Purchase of Saga Plc Shares scheme
• Employee of the month award scheme
• Dress down Fridays

About the Company

The Company

Established in 2004, we have grown from a young, ambitious luxury travel start-up to being bought by the hugely successful Saga PLC in 2014. We’re experiencing year on year growth, but we want more!

We’re a digitally focused company who believe in doing things a little bit differently as we strive to stay one step ahead, exploring and helping to redefine what luxury travel really means to people. Passionate about our products, places and people, we take great pride the relationships we build - with our customers, the suppliers we work with and our team.

It’s our dedication to customers, technology and people that helps to set us apart and provides the foundations to build success.

Saga Group