Lead Copywriter

Job Introduction

** ** At Saga we work flexibly which means our colleagues have autonomy over where they work – home, hybrid or hub. This role has a hybrid element which means our teams come together regularly to collaborate***

Right now we are looking for for an experienced hands-on copywriter who thrives on consistently delivering great copy and experiences to colleagues and customers alike. In this role you will work as part of an established team of copywriters, working across Saga’s Ocean and River cruise portfolio at a truly exciting time for our brand. 

You’ll report to the Copy Manager and work closely with both our in-house creative team and marketing department, and occasionally external agencies as required so previous experience in a similar role is crucial. 

If this sounds like it could be the role for you, get in touch and apply today!

Role Responsibility

• You will be responsible for writing and proofreading a wide range of materials for our multi-channel marketing, including – but not limited to – direct mail brochures and leaflets, press and online advertising, landing pages, emails, as well as both product and destination content.
• Write clear, persuasive, original copy that reflects Saga’s tone of voice.
• Clearly articulate and present ideas to generate excitement.
• Research and write content, including product copy, articles and/or advertising to drive traffic across all areas of Marketing.
• Collaborate with our designers and digital team on creative briefs to generate excellent creative concepts and share ideas that work seamlessly across offline and online channels.
• Amend, revise, or develop copy in response to feedback from our Marketing team and key stakeholders, including external agencies and partners.
• Work in a fast-paced, high-volume environment owning and managing several projects at once.
• Proofread copy ensuring Saga’s high standards and brand guidelines are met.
• Demonstrate understanding of consumer insights that can help drive creative solutions.
• Keep up to date with competitor activity and marketing trends, and demonstrate how they can be integrated into our marketing activity.

The Ideal Candidate

Knowledge/Experience 

• Solid experience of writing copy in agencies, publishers or in-house roles.
• Accurate proofreading of detailed copy across multiple channels.
• Excellent communication skills and a meticulous eye for detail.
• Willing and able to challenge colleagues in an empathetic and professional manner.
• Good time management, with the ability to work under pressure and to tight deadlines
• The ability to minimise marketing and legal jargon to create conversational copy which engages with the audience.
• Experience of implementing self-prompted research in current/upcoming industry trends and best-practice ways of working.
• Experience working on multiple projects simultaneously, across a diverse range of content types, e.g. T&Cs, print and digital ads, online/direct mailing and policy books.
• A positive, can-do approach to creative challenges and keen to find solutions.
• Some experience within emerging media and performance-oriented brand copywriting.
• Experience within the travel industry would be beneficial.
• Ability to work proactively and independently, and as part of a team.
• Working in a manner that is in line with Saga’s company values at all times.
• Naturally curious and creative individual - able to think around problems with confidence and empathy.
• High levels of drive, enthusiasm, and creative energy
• Strives for perfection and continuous improvement.

Technical 

• Degree in English, or equivalent copywriting experience in a professional capacity.
• Highly skilled in relevant software, including Microsoft packages and Adobe Acrobat.
• Knowledge of SEO and UX writing beneficial
• Professional experience using Adobe InDesign is desireable 

Our Saga Values:

• Precision Pace - Always owning and making things happen. 
• Empathy – Always aware of others. 
• Curiosity – Always asking why.
• Collaboration – Always one team, the Saga team!

Package Description

The standard benefits when you join Saga include: 

• Remote working available where possible

• 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year 

• Free private medical insurance after 1 years' service 

• Workplace Pension 

• AXA Be Supported 

• A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.

Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.

​Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Saga Group