Lead Marketing Executive

Job Introduction

It’s an exciting time at Saga Travel Group as we plan to relaunch our product range and overall proposition in 2023. In this role, you would contribute and develop integrated marketing campaigns for our hosted hotel and tailor-made product range and build online and offline journeys that deliver on business KPIs.

Role Responsibility

• Support the Marketing Manager to build monthly and quarterly marketing plans with integrated online and offline campaigns.
• Writing creative and campaign briefs for marketing communications and CRM activity, using customer and market insight.
• Maintaining relationships and implementing creating marketing assets for our travel partners including airlines, hotels and tourist boards.
• Identifying advertising and revenue opportunities with our travel partners
• Partnering with our Product and Trading teams to understand priorities for short- and long-term marketing support.
• Reviewing agency/in-house studio responses to briefs, providing feedback and securing approval from stakeholders.
• Work with the Marketing Manager to set campaign KPIs, ensuring tracking is in place and briefing the business and sales team before go-live.
• Reporting on campaign KPIs, iterating any plans as appropriate and building learnings into subsequent briefs.
• Keeping up to date with marketing and customer trends. Ensuring regular reporting on competitor activity and spend.
• Liaising with the rest of the travel marketing teams to ensure alignment in our creative and proactive of clash management.
• Delivering projects on time. Communicating any blockers or delays in a timely way, and problem solving as necessary.
• Supporting the travel team with campaigns during busy seasonal periods.
• Keeping PR teams up to date with news and developments at Saga Holidays.
• Identifying advertising and revenue opportunities with our travel partners
• Owning personal development and proactively looking for opportunities to enhance skills or identify training needs.

The Ideal Candidate

• B2B marketing communications experience
• Excellent communication and presentation skills
• Prioritisation skills and a ‘can do’ attitude
• An eye for detail and highly passionate about travel
• Ability to work to and champion brand guidelines
• Writing insight-driven creative and campaign briefs
• On and offline media channel knowledge
• Integrated campaign planning
• Internal and external campaign implementation

Our Saga Values:

• Precision Pace - Always owning and making things happen. 
• Empathy – Always aware of others. 
• Curiosity – Always asking why.
• Collaboration – Always one team, the Saga team!

Package Description

Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues. 

We offer total flexibility over where you work – you choose a place that you feel happiest, healthiest and most productive, either from home or in one of our hubs in London, Crawley or Ashford.

We have an award-winning wellbeing programme, modern family-friendly policies including premature baby leave, enhanced maternity and paternity leave and our unique grandparents’ leave policy.

Benefits available to all colleagues:

• 25 days of paid holiday (with option to purchase more), plus bank holidays that you can use any time of the year and an annual volunteer day on us.
• Free private medical insurance after 1 years' service, including access to a GP, and great levels of income protection and life assurance cover.
• Workplace pension scheme where we match your contributions up to 10%.
• AXA Be Supported.
• A range of reductions and offers from Saga Travel Group as well as leading retailers, travel groups discounts and entertainment companies.

About the Company

At Saga Travel Group, we’re driven by the aim of creating a place where older people are valued for their experiences. We’re a dynamic and forward-looking business with a clear, single-minded purpose: to deliver exceptional experiences every day for our colleagues and customers.

Our values underpin our approach and help guide us. We work with precision, pace, curiosity, empathy and collaboration to create a unique environment for our teams.

The vision for the Saga Travel Group is to build the travel company for the experienced traveller. We already have world-class escorted Saga and Titan touring businesses and now building a new dynamic, digital travel business that will deliver fresh, innovative product.

When you join Saga Travel Group you will work across two leading brands and play a vital role not only in our growth but in our mission to deliver lasting memories for our customers seeing them return again and again.

As an STG colleague you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us.

We are an official Disability Confident employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Moving Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Any engagement with employees or provision of CVs to employees within Saga where you have not engaged with the Talent Acquisition Team will be considered speculative and Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Saga Group