Marketing Campaign Manager

Job Introduction

** Remote/home working allowed ** 

At Saga we believe in exceptional experiences everyday whilst being a driver for positive change in our markets and communities. Our values are precision pace, empathy, curiosity, collaboration. If this resonates with you then it’s time to do the best work of your life! 

And right now, we are looking for a Campaign Manager to join our Insurance Marketing team in a maternity cover position. In this role, you will be the strategic architect of our brand, campaigns, and evergreen platforms, sitting at the intersection of ideas, media, and integrated communications delivery. You will partner closely with others, both within the team, the wider Saga Group, and agencies to ensure our brand, initiatives and programmes are properly integrated across the journeys and channels that best meet our marketing and business goals. 

You will be a strategist with a creative heart and an analytical mind who can contextualise an idea within the right channels and ensure that brand, creative execution, and media all work in perfect harmony. You will bring previous experience of working in a regulated business and a hands-on approach to work. 

And in return, you can look forward to all the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package.  

Please note, this is a fixed term contract maternity cover position for up to 9 months. 

Role Responsibility

• Support the Insurance Marketing team in navigating Saga's rebrand  
• Cement business cases relating to advertising and diverse media mix  
• Upweight all strategic trading programmes   
• Elevation of creative standards and outputs  
• Help to support strategic communication cohesiveness across marketing teams

The Ideal Candidate

• Strategic experience in marketing, advertising, digital or media agency and/or client organisation 
• Demonstrable experience in a comms planning, media planning, digital strategy, or a social planning role 
• Experience with integrated advertising campaigns across multiple media channels and marketing touchpoints and the ability to show its impact on the brand 
• Experience presenting to and challenging directors and senior management 
• Strong analytical skills and comfortable working at a detailed level when needed 
• Project management skills – able to lead and manage projects across both partners and Saga 
• Sound creative judgement across brand, direct response, and engagement 
• Ability to use insights to drive greater connection with customers 
• Demonstrable experience analysing campaign performance and an understanding of the role analytics plays in selling and measuring ideas 
• Well organised and detail oriented 
• Ability to work under pressure and deadlines 

Our values are: 

• Precision Pace - Always owning and making things happen 
• Empathy – Always aware of others 
• Curiosity – Always asking why 
• Collaboration – Always one team, the Saga team! 

Package Description

The standard benefits when you join Saga include: 

• Remote working available where possible

• The choice to buy a further 5 days annual leave per year 

• Free private medical insurance after 1 years' service 

• Workplace Pension 

• AXA Be Supported 

• A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the Saga brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers and members highly differentiated, competitively priced products which meet their evolving needs.

Saga exists to help our customers and members lead the life they want to lead. To succeed in this, we know that the most important thing to do is to listen to our customers and members. At the heart of our business model is our drive to know more about our customers’ wants and needs so we are best placed to serve them.

Applying this approach over the past 65 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance, the Saga Magazine and our membership programme, Possibilities.

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50.

We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Women Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

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Saga Group