Marketing Executive (12 Month Fixed Term Contract)

Job Introduction

When you join Saga we welcome you with open arms and we fuel your career possibilities. We support. We encourage. We champion you to reach your full potential.

We have an exciting opportunity for a CRM marketer to join our Group Customer Value Management team. With some challenging plans for 2019/20 we have lots of big projects for you to help us with. We’ve implemented Adobe Campaign which is transforming how we execute our marketing activity so a vision for how to execute our marketing in new ways is essential.

Reporting to the CRM Manager, you will be involved in building, executing, planning and designing data selections predominantly for mail and email activity in our new tool. It’s a varied role, where attention to detail and an appetite to continuously evolve and improve what we do are key. You’re likely to work on several uniquely different campaigns as well as supporting us with several projects.

And in return, you can look forward to all of the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel.

This position will be offered as a 12 month fixed term contact. 

If this sounds like a role for you then keep reading...

Role Responsibility

• Create multi-channel data selects using Adobe campaign
• Ensuring all campaigns and activities are fully tagged, tracked and evaluated
• Supporting on some of our 2019/20 key projects
• Planning & building multi-channel customer journeys
• Stock management for marketing communications material and liaising with mailing house
• Where appropriate, incorporate successful tests into established activity to ensure the ongoing achievement of targets
• Assist where necessary with customer complaint enquiries
• UAT on the campaigns to ensure the data is flowing correctly, the customer journey is working as per expectations and analyse the campaign performance
• Analyse data and implement findings for use in group marketing campaigns
• Support the CRM Manager

The tangible outputs that this role produces are:

• Lead generation and response volumes
• Marketing communications development and innovation
• Increased awareness among the public
• Marketing compliance, at all levels, with brand and regulatory standards

The Ideal Candidate

Capability, Knowledge and Experience:

• Previous direct marketing experience. Especially understanding of selection techniques, targeting, optimisation, measurement and analysis
• Experience in A/B testing and analysis
• Good understanding of Saga’s current systems and processes
• A good understanding of marketing

Education and Qualifications:

• Good Secondary education

Personal Characteristics:

• Very strong work ethic
• Deadline driven 
• Positive attitude & energy
• Excellent communication and organisational skills
• Proactive and focussed on business objectives
• Motivated with a positive attitude to change
• Highly numerate, analytical & logical
• Creative thinker and problem solver
• Strong analytical skills
• Good excel skills
• Adaptable and flexible to a fast-moving environment
• A patient manner

Package Description

The standard benefits when you join Saga include:

• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Apples Nursery (Folkestone only and on a waiting list basis)
• Free fruit 
• Give as you earn
• Free eye tests
• Honeymoon benefit
• Sharebuy
• Salary finance
• Discounts on Saga holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.

Learn more about the Saga business by watching our Saga plc results for the financial year 2018/2019

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

Saga Group