Marketing Executive - PR & Events

Job Introduction

Reporting to the Customer Marketing Manager, this role brings together PR responsibilities (with internal copywriting support) and external events that support customer engagement.

Role Responsibility

PR

• Plan and deliver a proactive PR programme that will deliver annual targets for positive Titan coverage; measured in terms of articles published, equivalent advertising value, coverage (traditional and digital) and positive engagement
• Recommending an appropriate set of KPIs to achieve the above and provide regular reporting of progress against target based on quarterly review meetings
• Maintain and manage an up-to-date press database for the travel sector; reflecting our customer demographic profile and our specific areas of interest - escorted touring, river & ocean cruising, solo travel and regional flying
• Build and maintain strong relationships with key and influential journalists and key travel editorial  contacts
• Ensure timely, proactive press releases are efficiently briefed into the studio
• Ensure press releases are fully supported; e.g.. content is supported online and in other channels including social and the blog
• Working with colleagues in the Product Marketing and Commercial teams to establish excellent product knowledge that will drive a messaging strategy/PR calendar to support our strategic objectives
• Planning and managing the annual PR budget
• Responsibility for Titan industry award entries

Press trips

• Plan, organise and follow up on journalist attendance on tours
• Develop a ‘contract’ with journalists to reflect the needs of the business in terms of coverage and advocacy

Events

• Plan and execute Titan’s events to budget and project manage supporting material, rooms, content and resource, etc to ensure events are run professionally and to agreed outcomes.
• As part of the events programme, develop a face to face programme of activity for our most valuable Club members – whether at ‘large group’ events or more personal boutique events
• Support other websites within Titan including, but not exclusively, the trade site, drivers site and the careers pages
• Along with the Marketing Assistant, help support Titan’s chosen charity, Golden Lion Childrens Trust

The Ideal Candidate

Capability, Knowledge and Experience:

• Track record of delivery in a cross-marketing environment; ideally in the travel industry
• Ability to develop and maintain strong interpersonal relationships for business benefit
• Opportunistic and hard-wired into the travel sector, forever receptive to stories, partnerships and other opportunities that would further the PR and Event stream of the overall Marketing Strategy

Education and Qualifications:

• Graduate calibre, ideally holding relevant qualifications, and relevant experience both in PR and in the travel sector
• Full driving licence

Personal Characteristics:

• A self-starter who is confident at managing relationships
• Excellent at building and maintaining positive working relationships with colleagues at all levels of the business
• Commercially aware and results-focused
• As a key external representative, demonstrate the highest levels of maturity and integrity
• Evidence an entrepreneurial, proactive approach; able to spot commercial/marketing opportunities and act on them
• Drive, positivity, energy and enthusiasm
• Able to juggle simultaneous tasks across different channels and stakeholder groups
• Enthusiasm for supporting internal and external events and to engage with customers F2F at events, on trips, via email/online/social (the successful candidate will be required to work outside core business hours as required)

Package Description

The standard benefits when you join Titan, part of the Saga Group include:

• 22 days holiday plus bank holidays
• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Free fruit 
• Give as you earn
• Free eye tests
• Sharebuy
• Salary finance
• Discounts on Saga Group holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

Saga Group