Marketing Executive

Job Introduction

** At Saga we’re radically flexible which means our colleagues have total autonomy over where they work – home, hybrid or hub. This role has a hybrid element which means our team come together when we need to collaborate***

Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their 'Why's it like that?' curiosity. How they always think of others and work together to get things done. For us, for you, make do will never do. Good enough? Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga. 

And right now, we are looking for a Marketing Executive to join our Touring Marketing Team.

There are currently 2 roles available within the recently expanded Touring Marketing Team. These roles would suit both an experienced marketer, offering a great opportunity to be part of a high class and award-winning team – most recently winning 2 x Gold DM awards for use of data and personalisation, as well as a candidate with relevant education who may be just starting out in their marketing career and keen to learn multi-channel approaches first-hand. 

As key members of the marketing team your role is to support the Marketing Managers with campaign planning and delivery for both Saga Touring and Titan Travel. Helping shape the annual plan and be responsible for briefing campaigns into the Creative and Digital teams, providing accurate and concise direction within the stipulated deadlines. 

These roles are directly responsible for planning, deploying and analysing campaigns across multiple channels to build a positive customer experience. You will create campaigns for mail, email, social and advertising, managing production and performance content across all channels. Briefing all asset requirements into the creative team, working with the CRM team to ensure the desired audience is targeted with the appropriate messaging. Proofread marketing for both online and print campaigns. Coordinating marketing agencies, tourist boards and partners to deliver planned activity.   

A key focus will be to work closely with the travel agency team and travel agent partners producing marketing material to support sales targets and awareness. 

You will gain a good understanding of all the production and data touchpoints within the business being able to raise any impact to the deliverability of campaigns.  Help drive continued improvement in ways of working and optimisation of marketing collateral and messaging to align with marketing strategies.  

Role Responsibility

Culture and strategy

• To monitor campaign efficiency and effectiveness, aligning with marketing performance targets for each of Saga Travel Groups brand’s product lines in the light of current trading and recommend any action which may be necessary to ensure that these targets are met, with particular attention to committed products including a full programme of tactical marketing activity to support ongoing business priorities.
• Raise awareness of both brands and the development of the brand’s promise. 
• Cementing both brands as leaders in the touring market.
• Develop close relationships with other marketing team colleagues, and key stakeholders across Product, Commercial and Sales teams to ensure that all marketing opportunities are maximised and the internal profile of marketing campaigns are amplified. 

Delivery

• Communications planning:  Supporting the Marketing Managers deliver the annual marketing plan cross channels and working collaboratively with the business to ensure planned and tactical activity is in place to meet business targets.
• Customer acquisition and database growth: Responsibility to help deliver our growth targets for new enquiries by optimising spend and activity across digital media (excluding PPC and SEO); print media (press ads, inserts); direct mail (including database and prospect activity) and 3rd party partnerships, Travel agents and lead generation houses.
• Media agency partners:  Work with the ATL media agency, Metromail (Group mailing house) and Whistl relationship for direct mail and print.
• Performance:  Working with Data, MI and CRM teams to providing concise campaign performance and insight to internal stakeholder on a weekly, monthly and quarterly basis, making recommendations to develop a continuous learning culture.
• Data selection: Working with the CRM team on an effective targeting and data selection process for campaigns across multiple channels.
• Process and workflow: Responsible for the briefing, sign-off and production of all creative assets, including formal briefings and presentations for key campaigns.
• Complete and deliver mailing proposal for each direct mail activity for approval by management team.
• Joint marketing: ad hoc to plan, develop and execute cost-effective joint marketing activity with the brands strategic partners (tourist boards, airlines, cruise lines and ground suppliers), ensuring that brand values and positioning is maintained, and securing the budget amount of supplier contributions.
• Represent and promote the company at internal and external meetings, conferences, exhibitions, and trade shows as required.

The Ideal Candidate

• Proven ability to plan and deliver strategic revenue-generating marketing projects across both offline and online channels.
• Naturally curious and enjoys working with data and insight to inform decisions and shape activity.
• Comfortable working with business intelligence tools.
• Omni-channel approach and willingness to challenge the status quo.
• Commercially aware, with a broad understanding of all aspects of Titan and Saga touring product range, operations, and business objectives.
• A strong understanding of database marketing techniques.
• Good understanding of the UK travel industry and key market dynamics.

Our Saga Values:

• Precision Pace - Always owning and making things happen. 
• Empathy – Always aware of others. 
• Curiosity – Always asking why.
• Collaboration – Always one team, the Saga team!

Package Description

The standard benefits when you join Saga include: 

• Remote working available where possible

• 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year 

• Free private medical insurance after 1 years' service 

• Workplace Pension 

• AXA Be Supported 

• A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the Saga brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers and members highly differentiated, competitively priced products which meet their evolving needs.

Saga exists to help our customers and members lead the life they want to lead. To succeed in this, we know that the most important thing to do is to listen to our customers and members. At the heart of our business model is our drive to know more about our customers’ wants and needs so we are best placed to serve them.

Applying this approach over the past 70 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity.

We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Women Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Any engagement with employees or provision of CVs to employees within Saga where you have not engaged with the Talent Acquisition Team will be considered speculative and Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

#LI-Hybrid

#LI-DNP

Saga Group