Marketing Executive

Job Introduction

Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their 'Why's it like that?' curiosity. How they always think of others and work together to get things done. For us, for you, make do will never do. Good enough? Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga. 

And right now, we are looking for a Marketing Executive to join our Touring Marketing Team, offering a great opportunity to be part of a high class and award-winning team – most recently winning 2 x Gold DM awards for use of data and personalisation, as well as a candidate with relevant education who may be just starting out in their marketing career and keen to learn multi-channel approaches first-hand. 

Role Responsibility

• Supporting the Marketing Managers with campaign planning and delivery for both Saga Touring and Titan Travel. Helping shape the annual plan and be responsible for briefing campaigns into the Creative and Digital teams, providing accurate and concise direction within the stipulated deadlines. 
• The successful individual is directly responsible for planning, deploying and analysing campaigns across multiple channels to build a positive customer experience. Creating campaigns for mail, email, social and advertising, managing production and performance content across all channels. Briefing all asset requirements into the creative team, working with the CRM team to ensure the desired audience is targeted with the appropriate messaging. Proofread marketing for both online and print campaigns. Coordinating marketing agencies, tourist boards and partners to deliver planned activity.   
• A key focus will be to work closely with the travel agency team and travel agent partners producing marketing material to support sales targets and awareness. 
• Gaining a good understanding of all the production and data touchpoints within the business being able to raise any impact to the deliverability of campaigns.  Help drive continued improvement in ways of working and optimisation of marketing collateral and messaging to align with marketing strategies.
• Customer acquisition and database growth: Responsibility to help deliver our growth targets for new enquiries by optimising spend and activity across digital media (excluding PPC and SEO); print media (press ads, inserts); direct mail (including database and prospect activity) and 3rd party partnerships, Travel agents and lead generation houses.

The Ideal Candidate

• Proven ability to plan and deliver strategic revenue-generating marketing projects across both offline and online channels.
• Naturally curious and enjoys working with data and insight to inform decisions and shape activity.
• Comfortable working with business intelligence tools.
• Omni-channel approach and willingness to challenge the status quo.
• Commercially aware, with a broad understanding of all aspects of Titan and Saga touring product range, operations, and business objectives.
• A strong understanding of database marketing techniques.
• Good understanding of the UK travel industry and key market dynamics.

Our Saga Values:

• Precision Pace - Always owning and making things happen. 
• Empathy – Always aware of others. 
• Curiosity – Always asking why.
• Collaboration – Always one team, the Saga team!

Package Description

Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues. 

We offer total flexibility over where you work – you choose a place that you feel happiest, healthiest and most productive, either from home or in one of our hubs in London, Crawley or Folkestone.

We have an award-winning wellbeing programme, modern family-friendly policies including premature baby leave, enhanced maternity and paternity leave and our unique grandparents’ leave policy.

Benefits available to all colleagues:

• 25 days of paid holiday (with option to purchase more), plus bank holidays that you can use any time of the year and an annual volunteer day on us.
• Free private medical insurance after 1 years' service, including access to a GP, and great levels of income protection and life assurance cover.
• Workplace pension scheme where we match your contributions up to 10%.
• AXA Be Supported.
• A range of reductions and offers from Saga Travel Group as well as leading retailers, travel groups discounts and entertainment companies.

About the Company

At Saga Travel Group, we’re driven by the aim of creating a place where older people are valued for their experiences. We’re a dynamic and forward-looking business with a clear, single-minded purpose: to deliver exceptional experiences every day for our colleagues and customers.

Our values underpin our approach and help guide us. We work with precision, pace, curiosity, empathy and collaboration to create a unique environment for our teams.

The vision for the Saga Travel Group is to build the travel company for the experienced traveller. We already have world-class escorted Saga and Titan touring businesses and now building a new dynamic, digital travel business that will deliver fresh, innovative product.

When you join Saga Travel Group you will work across two leading brands and play a vital role not only in our growth but in our mission to deliver lasting memories for our customers seeing them return again and again.

As an STG colleague you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us.

We are an official Disability Confident employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Moving Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Any engagement with employees or provision of CVs to employees within Saga where you have not engaged with the Talent Acquisition Team will be considered speculative and Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Saga Group