Marketing Executive

Job Introduction

Reporting to the Customer Marketing Manager, this role brings together the day-to-day maintenance and management of the online consumer journey (principally updating and maintaining the website); including email campaigns using adobe, ensuring digital consistency for product initiatives

Role Responsibility

Website content for titantravel.co.uk (sitecore)

• Ensure the site is fully operational as the ‘shop front’ of Titan Travel in a responsive and professional manner
• Ensure online content is up to date, engaging and well presented
• Responsible for building widgets, uploading images and promoting tours with agreed response metrics
• Liaising with studio re tone, voice and visuals
• Supporting the company’s platforms for growth with a content strategy
• Maintain site hygiene re logos, credentials, governance and any industry regulations
• Update ‘how to’ guides for knowledge repository
• Liaise with immediate team re analytics, site performance, media code generation and other mechanisms used to monitor campaign performance
• Maintain key relationships in the Group to ensure developer resources are effectively and efficiently utilised

Email marketing

• Using Adobe Campaign proactively to instigate campaigns in collaboration with other team members around copy, creative, links, promo codes, landing pages and maintain allocated campaigns to market to customers
• Demonstrate effectiveness with report metrics around purchasing, returning behaviour and engagement
   

User Generated Content

• Develop and maintain the relationship with Titan’s main review partner, Reevoo
  • Effective account management
  • Support for other internal users of Reevoo including, customer services, sales, product executives and the studio
• Ensure that reviews are well presented online and effectively used in omni-channel marketing campaigns
• Support the Marketing Assistant and the wider business in contributing, maintaining, responding and promoting social media channels including, but not exclusively, facebook, twitter and instagram

​Other duties

• Planning and delivery of initiatives to recognise and reward Titan’s most loyal customers; including competitions and events
• Support other websites within Titan including, but not exclusively, the trade site, drivers site and the careers pages
• Support the Marketing Assistant in maintaining Titan’s chosen charity’s wordpress site

The Ideal Candidate

Capability, Knowledge and Experience:

• Track record of delivery in a cross-marketing environment; ideally in the travel industry
• Considerable experience in online content generation, engagement techniques and reporting tools, analytic tools – specifically google and adobe
• Familiarity with SEO, PPC and other online optimisation and promotional tools to enable full online support for cross-team activity in this area

Education and Qualifications:

• Graduate calibre, ideally holding CIM postgraduate diploma in marketing/IDM digital marketing diploma (or similar)
• Full driving licence

Personal Characteristics:

• Excellent at building and maintaining positive working relationships with colleagues at all levels of the business, specifically including the developer team at a Group level, based at Saga
• Commercially aware and results-focused
• Able to see both the ‘big picture’ but also manage detailed project implementations
• As a key external representative, demonstrate the highest levels of integrity
• Evidence an entrepreneurial, proactive approach; able to spot commercial/marketing opportunities and act on them
• Drive, positivity, energy and enthusiasm
• Able to juggle simultaneous tasks across different channels and stakeholder groups
• Enthusiasm for supporting internal and external events and to engage with customers F2F at events, on trips, via email/online/social (the successful candidate will be required to work outside core business hours as required)

Package Description

The standard benefits when you join Titan, part of the Saga Group include:

• 22 days holiday plus bank holidays
• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Free fruit 
• Give as you earn
• Free eye tests
• Sharebuy
• Salary finance
• Discounts on Saga Group holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

Saga Group