Marketing Executive

Job Introduction

When you join Saga we welcome you with open arms and we fuel your career possibilities. We support. We encourage. We champion you to reach your full potential.

This role is an important part of the Group Marketing team who strive to facilitate, to help and support the Membership function of the business.

Reporting into the Assistant Marketing Manager, this role is responsible for providing support in the effective execution of Membership communication plans - resulting in highly engaged members who interact with membership (and the magazine) on a regular basis.

And in return, you can look forward to all of the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel.

Role Responsibility

• Manage and execute all marketing campaigns, projects and communications, to include, but not limited to: magazine advertising, direct mail, welcome and activation emails, engagement emails and social media channels
• Brief and liaise with the CVM team, internal studio & digital teams and external agencies/ suppliers to ensure timely delivery of all marketing communications & creative assets
• Lead the content plan to ensure offers are timely, engaging and delivered in line with the Possibilities marketing communications plans
• Assist the digital team to improve and maintain the membership customer journeys including managing website content/marketing messaging
• Utilise data and insight to drive better performance in our email communication channels
• Ensure the correct approvals are obtained for all marketing communications and that DPA and subsequent ASA guidelines are adhered to
• Conduct regular competitor benchmarking on other membership programmes and marketing communications with actionable outcomes
• Proactively initiate brainstorming, research and development of new marketing communication initiatives
• Develop a test and learn plan that is customer centric to drive better performance. Specifically focusing on targeting and personalisation
• Work with events and commercial teams to ensure the membership offering is constantly reviewed, updated and improved. Suggesting improvements based on performance data
• Where appropriate, incorporate successful tests into established activity to ensure the ongoing optimisation of marketing communications
• Work with other departments to ensure effective on-boarding and early engagement of new members
• Deputise for line manager where appropriate
• Assist where necessary with complaint enquiries (internal and external)
• Conduct timely and accurate MI and reports on marketing communications to ensure constant improvements and suggestions are made

The Ideal Candidate

Capability, knowledge and experience:

• Knowledge and demonstrable competence in marketing communications
• Good understanding of marketing and direct marketing principles and techniques
• Strong online marketing background
• Commercial awareness
• Proficient in use of Word, Excel and PowerPoint
• Use of analytical tools

Education and qualifications:

• Graduate calibre and/or equivalent professional qualification / experience

Personal characteristics:

• Comfortable working independently or as part of a team  
• Excellent communication skills, with an eye for detail and a creative edge
• Customer focused
• Multi-taker, able to operate well in a fast paced and dynamic environment

Package Description

The standard benefits when you join Saga include:

• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Apples Nursery (Folkestone only and on a waiting list basis)
• Free fruit 
• Give as you earn
• Free eye tests
• Honeymoon benefit
• Sharebuy
• Salary finance
• Discounts on Saga holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.

Learn more about the Saga business by watching our Saga plc results for the financial year 2018/2019

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

Saga Group