Marketing Insight Executive
Job Introduction
As a key member of the marketing department your role is to own Titan’s digital performance data, providing accurate And proactive insight which will drive continued improvement and optimization of Titan’s digital and multi-channel marketing strategies. We will look to automate reports to bring efficiencies and put in place measurement plans for activity and developments.
You will also gain a good understanding of all the data touchpoints within the business being able to be a support to the MI and Database Manager if required and ensure reports are being used and are effective.
Role Responsibility
- A key focus will be to own all aspects of Titan’s digital analytics. This will comprise both macro level site performance, and micro level analysis of the booking funnel to inform our UX improvement programme. The role uses a range of tools including Google Analytics, Infinity, Response IQ, Hitwise and Hotjar, to build a detailed and cohesive ‘single version of the truth’ which gives insight that can be relied upon to make sound marketing decisions.
- You will work closely with the team to plan and drive a digitally focused, marketing programme for Titan. This will involve mapping/analysing existing customer journeys, and optimising/automating these within the Adobe environment to provide relevant, personalised content to individual users at every touch point. This part of the role will require the ability to see beyond current processes, identify and remove current issues and blockers to step change Titan’s capability in ‘one to one’ digital marketing.
- You will put in place processes that highlight when the metrics suggest exceptional circumstances are taking place, eg. site downtime, errors in the booking funnel, bot attacks and such like.
- You will help give full marketing campaign analysis including the mining of the transaction MI in business objects and customer profiling. This will start with key templates for the team to use and education on best practise is on delivering this type of analysis so it’s actionable
In addition:
- Seek opportunities to contribute original ideas to the benefit of the organisation.
- Undertake activity to assess new technology and best practice in order to apply learning to Titan.
- Work within a continuous improvement environment and to research and propose improvements to processes.
The Ideal Candidate
Capability, Knowledge and Experience:
- An excellent track record of providing actionable insight to inform marketing/customer journey decisions.
- Significant experience using web analytics packages - Google Analytics is essential.
- Comfortable with statistical modelling and business intelligence tools.
- Strong problem-solving capabilities and the ability to communicate complex ideas in a simple and easy-to-understand way.
- Highly numerate and able to work across various different data types.
- A strong understanding of database marketing techniques.
- Good overall understanding of web technologies and digital marketing.
Education and Qualifications:
- Ideally hold a degree or diploma in digital marketing or statistics
- Web-specific training considered an advantage
Personal Characteristics:
- Pro-active, collaborative approach – must be able to communicate well and influence colleagues at all levels of the business
- Excellent attention to detail
- Relentless search for the truth; able to spot obstacles and overcome them
- Motivated and organised
- Good time management skills – a self-starter able to prioritise their own workload and work effectively under pressure
- Ability to manage the delivery of content within tight deadlines
Package Description
We offer excellent opportunities for career development and fantastic incentives, such as flights, holidays, high street vouchers and many more. With great working hours that encourage a work life balance, you’ll be part of a fun and friendly team. Plus, you’ll receive a wide range of discounts on holidays, flights and more for yourself, family and friends!
About the Company
Saga Group
