Marketing Planner
Job Introduction
Marketing Planner
Salary up to £40,000
12 month FTC
FT – 35 hours per week
Hybrid – Ashford – Kent, 2 to 3 days a week
Closing date 23rd June 2024
Are you a B2C marketing expert looking for an opportunity to be involved in the planning functions of big budget ATL campaigns? You will already be a super organised individual that totally understands multi-channel marketing strategies. You may have worked for a marketing agency and feel keen to join an in-house team for a different vibe or have worked as a Marketing Assistant and feel ready for some extra high level responsibility. Whatever your marketing journey so far, we do need you to be passionate about Cruise and Travel.
The Marketing Planner for Saga Cruise will represent the marketing department with our external marketing agencies as well as supporting in the planning and orchestration of creating content on board our ships. So, if you are looking for a big brand to represent, a varied workload and some expert marketing colleagues to learn from, this would be a great fit for you!
*You will be required to visit the Ashford Hub two to three times a week, the rest of the week you can work from home. You must be within a reasonable commuting distance to attend our central Ashford hub.
Role Responsibility
As our Cruise Marketing Planner, you will play a pivotal role in driving the success of our marketing communications across all channels. (ATL and BTL) You will be working closely with the Cruise Marketing Manager and our Head of Cruise Marketing. Your key areas of responsibility will be to;
- Orchestrate the planning and delivery of cross-channel marketing campaigns in line with the season cruise calendar.
- Facilitate the Campaign Delivery Process across all relevant Marketing teams and stakeholders.
- Execute ATL media plans, including briefing the media agency, managing plans and deadlines, plus suppling assets.
- Leading the coordination of relevant stakeholders across Marketing, CRM and Digital teams, including running marketing planning and delivery meetings to provide ongoing clarity on roles, actions, timelines and dependencies.
- Full planning of activity across email, DM, website and paid media channels.
- Proactively collaborating with CRM and Digital teams to design and create seamless customer journeys and content throughout campaigns to ensure customers have the best experience.
- Constantly monitor all campaigns for brand consistency and alignment.
- Work closely with the insight team to test new concepts, ensuring we keep all comms fresh and relevant.
- Work with Media agency to report on competitor activity to ensure our product is portrayed in the best possible way across all channels.
- Explore new partnership opportunities and manage the relationship, sharing content across all channels and managing the promotional plan (BBC Studios)
- Working with PR, own all consumer and marketing award activity including encouraging voting across all channels and create content/campaigns to promote previous accolades.
- Supporting Marketing Manager, Head of Marketing, Marketing Director with preparation of marketing documents and supporting in other general marketing activities and requests.
The Ideal Candidate
You will have already worked in a marketing support or planning role and have gained working knowledge of a busy fast paced marketing team. You may have worked in-house or agency side. We also need our Marketing Planner to demonstrate the following skills;
- Able to project manage and be a strong communicator.
- Can bring teams together to meet goals, and report on performance confidently to key stakeholders.
- You will be a self-starter who is able to create solutions and not wait for a brief.
- Can demonstrate experience in omni-channel planning and delivering to tight deadlines.
- Keen to represent the business in a professional manner and have the desire to progress a marketing career.
Desirable:
- Has knowledge of the Cruise industry’s latest trends with proven experience in applying insights to improve business performance or experience in a large consumer-facing organisation, ideally in the travel sector or b2c.
- Holds a marketing qualification.
Package Description
Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues.
- Our working week is 35 hours per week, these can be worked flexibly to suit your working style
- 25 days holiday + bank holidays
- Option to purchase additional leave up to 5 extra days
- Pension scheme matched up to 10%
- Life assurance policy on joining us
- Wellbeing programme
- Colleague discounts including family discounts on cruises and holidays!
- Range of reductions and offers from leading retailers, travel groups and entertainment companies
- Enhanced maternity and paternity leave
- Grandparents leave
- Company performance related annual bonus - Up to 5%
- Income protection
About the Company
Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.
At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.
Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
#LI-Remote
Saga Group