Regional Sales Manager - Scotland Region

Job Introduction

Within our travel and cruise businesses we believe that if you are going to do it, do it properly. That is why we offer opportunities that match our ethos and careers that are full of possibilities.

This role is an important part of the Trade Sales team who strive to facilitate, to help and support the Travel and Cruising function of the business.

The Regional Sales Manager is responsible for managing trade sales within a defined geographical region, effectively growing and developing relationships with the Travel Agent businesses within that area.  The position is a field based sales role for ST&H Ltd and will be a key part in the growth of Saga within the UK travel trade.

And in return, you can look forward to all of the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel.

Role Responsibility

• Maintain close working relationships with all the key travel agents within our trade distribution.
• Take full ownership of your region, growing sales and constantly seeking new opportunities.
• Responsible for the management and growth of key accounts and partners
• Work closely with the other Regional Sales Manager’s to share best practice and support each other.
• Deputise for the Senior Regional Sales Manager when required.
• Work up detailed weekly and monthly call plans to visit agents.
• Seek and develop new trade distribution partners.
• Work with partners on tactical campaigns for the brands, responding to trading priorities.
• Maximise the return on investment from the annual marketing fund for use in joint promotions, training and incentives for agents.
• Deliver training to travel agents on a regular basis.
• Attend industry events as required, to promote the ST&H Ltd product to the Travel Trade.
• Work with the Trade Sales Executive to ensure Travel Agent administration (i.e. system set up for new agents) is handled efficiently and accurately.
• Ensure the Saga Holidays travel agents web-site is used fully for agents and company benefit.
• Prepare and run fam tips for the brands, as agreed by the Head of Trade Sales.
• Maintain a close working relationship with colleagues at ST&H Ltd office locations, ensuring they are up to date on trade developments and promotions.
• Provide regular trade feedback to the business to assist with the development of strategy and trade offers.
• Maintain an up to date database on all trade competitor activity.
• Run events, evenings and promotions on an out of hours basis as required.
• Demonstrate a sound understanding of the wider business goals, always striving for the best outcome for ST&H Ltd.
• Be cost conscious at all times, planning travel early and reducing cost where possible.

The Ideal Candidate

Capability, Knowledge and Experience:

• Be seen within the company as the travel agent expert.
• Delivery of accurate travel agent promotions to include window displays, joint advertising and in-store promotions to agreed budgets.
• Proven ability to manage resources.
• Good project management skills.
• Demonstrate an entrepreneurial flair and desire to grow your regional sales
• Prior knowledge of the trade and Saga products is desirable.

Education and Qualifications:

• Good standard of secondary education.
• Full, clean driving license.

Personal Characteristics:

• Solid commercial acumen.
• Excellent negotiation skills.
• Excellent time management and the ability to prioritise effectively.
• Excellent communicator.
• Ability to self-motivate.

Package Description

The standard benefits when you join Saga include:

• 28 days holiday
• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• Saga Social Club
• AXA Be Supported
• Apples Nursery (Folkestone only and on a waiting list basis)
• Free fruit 
• Give as you earn
• Childcare vouchers
• Free eye tests
• Honeymoon benefit
• Sharebuy
• Salary finance
• Discounts on Saga holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

Saga Group