SEO Manager

Job Introduction

It’s an exciting time at Saga Travel Group (STG) and we have some ambitious plans for the future with Digital at the heart for it. Key to this growth is driving incremental traffic to our websites, through SEO and improved organic search visibility with our target audience. As a result, we have an exciting opportunity for a SEO Manager.

As the SEO Manager you will create and build out an effective Saga Travel Group site SEO strategy across both Saga and Titan brands and websites. Sitting within the Digital and wider Marketing team, you’ll manage the organic search performance of our travel sites, overseeing the implementation and management of the website technical SEO changes, onsite & offsite content requirements. You’ll work closely with our key stakeholders and agency partners to establish best practice SEO frameworks and processes for the web development team, website editors, content team and social media team together with driving understanding across the wider marketing stakeholders.

You’ll work with the key stakeholders on both transformation projects and an ongoing optimisation basis to ensure our sites follow Google core web vitals, delivering not only organic search performance but ensuring our sites are responsive and delivering an exceptional digital customer experience. You’ll also work closely with the STG Brand, Content and wider Marketing team to create, curate and optimise relevant, unique and engaging content in order to drive organic search performance and traffic to our site. You’ll collaborate with our Marketing PR functions to maximise the opportunities from our traditional and digital-only PR activity.

You will have strong communication skills, both verbally and written, and will need to be pro-active, highly organised, able to work to deadlines and have excellent attention to detail. In return, you can look forward to all the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel. 

Role Responsibility

• Creating, executing and managing the Saga Travel Group SEO strategy.
• Collaborating with the Brand, Content and PR teams to create, curate and manage the required SEO related content  on the Saga Travel Group website. 
• Managing the third-party SEO agency relationships, driving performance and aligning activity across the wider Saga group.
• Identifying technical issues and working with the web development team to implement changes.
• Ensuring our websites achieve good Google Core Web Vitals.
• Collaborating with the marketing, content and wider digital team to optimise content and proactively create relevant content in order to drive SEO performance.
• Establishing key processes and frameworks for the website editors to adhere to.
• Establish, monitor, analyse and report relevant KPIs.
• Research and analyse opportunities and performance using digital analytics tools (i.e. Adobe Analytics) and key SEO tools (i.e. Brightedge, SEOMoz).
• Creating editorial calendars and syndication schedules, working across other departments/BUs. 
• Completing keyword research and competitor analysis as the basis to on-site and off-site campaigns.
• Collaborating with other departments to maximise group-wide performance.
• Working flexibly in a fast-paced and dynamic team, collaborating, whilst also contributing actively and autonomously. 

The Ideal Candidate

• Proven SEO experience, understanding of SEO principles, across technical optimisation, keyword research, onsite optimisation and offsite link building
• Strong editorial experience, creative copy writing and commissioning
• Experience working in outreach programmes including working with influencers, journalists 
• Web analytics experience (i.e. Adobe Analytics or GA) 
• Experience using key SEO tools that enable data-driven decisions (SeMRush, Moz etc)
• Experience building content for a variety of online marketing channels
• CMS experience
• Ability to clearly and effectively communicate ideas and solutions to teams and stakeholders    

Our Saga Values:

• Precision Pace - Always owning and making things happen. 
• Empathy – Always aware of others. 
• Curiosity – Always asking why.
• Collaboration – Always one team, the Saga team!

Package Description

Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues. 

We offer total flexibility over where you work – you choose a place that you feel happiest, healthiest and most productive, either from home or in one of our hubs in London, Crawley or Folkestone.

We have an award-winning wellbeing programme, modern family-friendly policies including premature baby leave, enhanced maternity and paternity leave and our unique grandparents’ leave policy.

Benefits available to all colleagues:

• 25 days of paid holiday (with option to purchase more), plus bank holidays that you can use any time of the year and an annual volunteer day on us.
• Free private medical insurance after 1 years' service, including access to a GP, and great levels of income protection and life assurance cover.
• Workplace pension scheme where we match your contributions up to 10%.
• AXA Be Supported.
• A range of reductions and offers from Saga Travel Group as well as leading retailers, travel groups discounts and entertainment companies.

About the Company

At Saga Travel Group, we’re driven by the aim of creating a place where older people are valued for their experiences. We’re a dynamic and forward-looking business with a clear, single-minded purpose: to deliver exceptional experiences every day for our colleagues and customers.

Our values underpin our approach and help guide us. We work with precision, pace, curiosity, empathy and collaboration to create a unique environment for our teams.

The vision for the Saga Travel Group is to build the travel company for the experienced traveller. We already have world-class escorted Saga and Titan touring businesses and now building a new dynamic, digital travel business that will deliver fresh, innovative product.

When you join Saga Travel Group you will work across two leading brands and play a vital role not only in our growth but in our mission to deliver lasting memories for our customers seeing them return again and again.

As an STG colleague you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us.

We are an official Disability Confident employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Moving Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Any engagement with employees or provision of CVs to employees within Saga where you have not engaged with the Talent Acquisition Team will be considered speculative and Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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