Senior CRM Executive

Job Introduction

At Saga, our people are our business. We welcome you and we fuel your career possibilities to champion you to reach your full potential. 

We have an exciting opportunity for an experienced CRM marketer to join our Group CVM team. We’ve got some big projects in 2019/20 for you to help us with. Using Adobe Campaign we’re transforming some of our marketing activity, so a vision for how to execute marketing campaigns in new ways is essential.

You will be involved in building, executing, planning and designing data selections predominantly for mail and email activity in our new tool. It’s a varied and interesting role, where attention to detail and an appetite to continuously evolve and improve what we do are key. You’re likely to work on several uniquely different campaigns as well as supporting us with several projects.

We’re looking for someone with previous data selection, journey planning and analysis skills. Excellent team-working skills are a must.  As a Senior CRM Executive, you’ll be expected to deputise for your line manager when necessary and take ownership and responsibility for delivering work to a high standard, often to tight deadlines.

And in return, you can look forward to all of the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel.

If this sounds like a role for you then keep reading...

Role Responsibility

• Create multi-channel data selects using Adobe campaign
• Ensuring all campaigns and activities are fully tagged, tracked and evaluated
• Managing multiple complex projects concurrently, tracking progress and success
• Planning & building complex multi-channel customer journeys
• Stock management for marketing communications material and liaising with mailing house
• Incorporating successful tests into established activity
• Supervise marketing communications carried out by Marketing Executives
• Assist where necessary with customer complaint enquiries
• Deputise for line manager
• UAT on the campaigns to ensure the data is flowing correctly, the customer journey is working as per expectations and analyse the campaign performance
• Analyse data and implement findings for use in marketing campaign       

The tangible outputs that this role produces are: 

• Lead generation and response volumes
• Marketing communications development and innovation
• Increased awareness among the public
• Marketing compliance, at all levels, with brand and regulatory standards

The Ideal Candidate

Capability, Knowledge and Experience:

• Previous direct marketing experience. Especially understanding of selection techniques, targeting, optimisation, measurement and analysis
• Experience selecting, running and checking data
• Experience in A/B testing and analysis
• Experience managing multi-channel marketing campaigns
• Experience working to tight timelines in a project environment, able to prioritise
• Experience working across complex businesses and managing different stakeholders
• Good understanding of Saga’s current systems and processes
• A good understanding of marketing
• Experience using Adobe Campaign
• Good Excel skills

Education and Qualifications:

• Good Secondary education

Personal Characteristics:

• Very strong work ethic needs to be deadline driven and able to work under pressure to tight deadlines
• Positive attitude & energy
• Excellent communication and organisational skills
• Proactive and focused on business objectives
• Motivated with a positive attitude to change
• Highly numerate, analytical & logical
• Creative thinker and problem solver
• Strong analytical skills
• Adaptable and flexible to a fast-moving environment
• Capacity to juggle multiple projects while consistently meeting deadlines
• Passion for CRM

Package Description

The standard benefits when you join Saga include:

• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Apples Nursery (Folkestone only and on a waiting list basis)
• Free fruit 
• Give as you earn
• Free eye tests
• Honeymoon benefit
• Sharebuy
• Salary finance
• Discounts on Saga holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.

Learn more about the Saga business by watching our Saga plc results for the financial year 2018/2019

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

Saga Group