Senior Marketing Executive

Job Introduction

At Saga, our people are our business. Within our travel and cruise businesses we believe that if you are going to do it, do it properly. That is why we offer opportunities that match our vision, to inspire and enable possibilities. 

This role is an important part of the Marketing team who strive to facilitate, to help and support the Cruises function of the business.

In this key role you will be working on our flagship cruise product range as we introduce our brand new ships Spirit of Discovery and Spirit of Adventure.

As a Senior Marketing Exec you will be supporting your colleagues, the Marketing Manager and Head of Cruise Marketing in the formulation and execution of Marketing plans within agreed strategies.

You will have excellent leadership skills and will be expected to motivate, coach and develop Marketing Executives through development plans.

And in return, you can look forward to all of the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel.

Role Responsibility

• To plan and implement all aspects of Saga Cruises’ marketing campaigns in conjunction with relevant business areas
• Analyse each campaign, making recommendations for future activities, including how to improve passenger conversions and drive campaign efficiencies
• Continually monitor passenger and revenue forecasts, making recommendations of any actions required to ensure forecasts are met
• Conduct competitor research and analysis, making recommendations based on market activity
• Propose and develop marketing campaigns based on previous activity, market data and customer insight
• Develop departmental, business-wide and external relationships for smoother business communication and transactions to take place
• To propose and implement an ongoing programme of creative and data testing in order to improve the performance of our marketing
• To project manage several campaigns at any one given time, to ensure deadlines are adhered to and the correct data is collated
• To support, encourage and develop more junior members of the team

The Ideal Candidate

Capability, Knowledge and Experience:

• Good working knowledge of MS Office
• Proficient in use of Word, Excel and PowerPoint
• Passionate about travel and personal ambition
• Excellent communication, presentation and organisational skills
• Creativity and problem solving skills
• Able to work simultaneously on many projects
• Project management skills key
• Good standard of secondary education
• Strong leadership skills, able to influence and negotiate

Personal Characteristics:

• Pro-active, entrepreneurial
• Focused on business objectives and commercial targets
• Exceptional attention to detail
• Able to work under pressure to tight deadlines.
• Takes accountability and responsibility to action tasks
• Can work with a level of autonomy, doesn’t always needs to revert to peers to make decisions but will seek guidance when required
• Innovator and ideas generator
• Curious mind/Inquisitive
• Ability to influence colleagues from within department and across the business
• Willingness to research and learn in order to reach business objectives
• Tenacious, approachable able to work in collaboration with peers and key business stakeholders

Package Description

The standard benefits when you join Saga include:

• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Apples Nursery (Folkestone only and on a waiting list basis)
• Free fruit 
• Give as you earn
• Free eye tests
• Honeymoon benefit
• Sharebuy
• Salary finance
• Discounts on Saga holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.

Learn more about the Saga business by watching our Saga plc Interim results for the six months ended 31st July 2018

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

Saga Group