Senior Marketing Executive

Job Introduction

When you join Saga we welcome you with open arms and we fuel your career possibilities. We support. We encourage. We champion you to reach your full potential.

This role is an important part of the Group Marketing team who strive to facilitate, to help and support the Membership function of the business.

Reporting into the Product Marketing Manager, the Senior Marketing Executive will be responsible for executing the marketing strategy and plan to drive sales for both the Travel and Services divisions, using Saga Possibilities.

And in return, you can look forward to all of the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel.

Role Responsibility

• Working with the Product Marketing Manager, devise a tactical plan for Travel and Services as part of the overall marketing plan for membership
• Working with the Product Marketing Manager, produce an annual forecast of sales for Travel and Services, driven by Possibilities, working with finance, data and internal marketing teams
• Identify target segments for Travel and Services and develop appropriate strategies to communicate with them, developing test and learn plans and specifically focusing on personalisation
• Provide reporting on Travel and Services sales driven by Possibilities activity, against forecast
• Ensure that the correct balance between driving product sales and maintaining engagement in the membership programme is achieved, working closely with the Senior Marketing Executive (Engagement)  
• Ensure that plans and campaigns are aligned with the Travel and Services marketing teams, working alongside the CVM team
• Ensure that Possibilities is featured in all Travel and Services marketing and transactional communications, working with the divisional marketing teams  
• Work with the Membership Operations Executive to ensure that any Travel and Services membership offers are communicated to the operational contact centres
• Work with the Digital teams to improve and maintain the relevant Travel and Services membership customer journeys and to ensure that the Possibilities offering is clear
• Work with the Partnerships team to ensure that the right offers are sought and promoted to help enhance the Possibilities offering
• Work closely with the Senior Marketing Executive (Engagement) to ensure that products are promoted within all membership marketing channels, to include, but not limited to: magazine advertising, direct mail, welcome and activation emails, engagement emails and social media channels
• Ensure the correct approvals are obtained for all marketing communications and that DPA and subsequent ASA guidelines are adhered to
• Deputise for the Product Marketing Manager where necessary

The Ideal Candidate

Capability, knowledge and experience:

• Knowledge and demonstrable competence in marketing communications
• Good understanding of marketing and direct marketing principles and techniques
• Strong online marketing background
• Commercial awareness
• Proficient in use of Word, Excel and PowerPoint
• Use of analytical tools

Education and qualifications:

• Graduate calibre and/or equivalent professional qualification / experience

Personal characteristics:

• Fantastic stakeholder management skills
• Deadline driven and able to work under pressure to tight deadlines
• Excellent communication, presentation and organisational skills
• Entrepreneurial, proactive and focussed on business objectives
• Motivated with a positive attitude

Package Description

The standard benefits when you join Saga include:

• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Apples Nursery (Folkestone only and on a waiting list basis)
• Free fruit 
• Give as you earn
• Free eye tests
• Honeymoon benefit
• Sharebuy
• Salary finance
• Discounts on Saga holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.

Learn more about the Saga business by watching our Saga plc results for the financial year 2018/2019

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

Saga Group