Senior Marketing Manager - Acquisition

Job Introduction

As a Group, Saga is taking to the seas in our brand new, luxury cruise ships, leading the market with innovative insurance products, and creating thousands of unforgettable memories for our loyal holidaymakers who are at the heart of the Saga brand.

Our Marketing team is going through an exciting period of change and this newly created leadership role will play a key part in driving our tour operations business forward. This is a great opportunity to join the company in a key moment in Saga’s history.

In this role, you'll have responsibility for driving awareness, engagement and new customer acquisition volumes for Saga Holidays.

You will bring strong marketing experience, understanding different channels and types of marketing. You'll have experience with both digital and performance marketing and have lead campaigns from creation to delivery. You'll also have a knowledge of trading and know how to support a brand. 

And in return, you can look forward to all of the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel.

Please note, this role can be based out of our Folkestone and London office. 

Role Responsibility

• Developing brand awareness strategy for Holidays – in conjunction with Cruise Marketing and Saga Group
• Developing campaign propositions and annual communication calendar for Holidays to enable effective customer acquisition campaigns
• Leading on campaign development and merchandising plans for Holidays, briefing and liaising with Retention and Digital teams to implement
• Management of all acquisition marketing spend – offline (TV, press etc) and digital (display, PPC)
• Indirectly manage Trade Marketing activity for Holidays
• Oversee ‘Always On’ marketing support for trading – utilising digital and print media to drive bookings for distressed inventory
• Identify and develop partnership and sponsorship opportunities to grow reach and awareness
• Day-to-day management of key agencies – including brand communication and media buying
• Effective liaison and co-ordination with Cruise Marketing team, collaborating on campaigns when practical and consistently putting the customer first
• Key metric ownership - brand awareness (for Holidays), Enquirer and First Time Booker volumes, CPAs, web traffic, trade sales volumes

The Ideal Candidate

Capability, knowledge and experience:

• An experienced Marketeer with a successful background in customer acquisition activity across travel/leisure sector
• Experience of managing media agencies, with the confidence to challenge and push for innovative solutions to our briefs
• Significant experience in acquisition through digital channels
• Ability to use experience and influencing skills to drive business success via multiple senior stakeholders – including Holidays trading teams, Cruise Marketing Team, Saga Group depts (e.g. Membership, data, brand)
• Outstanding leadership skills and ability to aid with the day to day management of the marketing team
• Exceptional project management skills
• Sound commercial awareness
• Budget Management experience
• Highly numerate with good working knowledge of MS Office

Education and qualifications:

• Graduate calibre
• Marketing qualification

Personal characteristics:

• Charismatic leader able to influence peers and act as a mentor across the department
• Robust individual with resilience and experience driving success in a complex, matrix-style business
• High energy and drive
• Excellent communication, presentation and organisational skills
• Entrepreneurial, proactive and focused on business objectives
• Motivated problem solver/innovative thinker with a positive attitude to change
• Innovative, with a propensity to propose new ideas and plans across all channels of marketing

Package Description

The standard benefits when you join Saga include:

• Option to purchase a further 5 days annual leave per year
• Free private medical insurance after 1 years service
• Pension
• AXA Be Supported
• Apples Nursery (Folkestone only and on a waiting list basis)
• Free fruit 
• Give as you earn
• Free eye tests
• Honeymoon benefit
• Sharebuy
• Salary finance
• Discounts on Saga holidays and insurance products
• A range of reductions and offers from leading retailers, travel groups and entertainment companies
• Long service awards

About the Company

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. If you need support at any point with your application please let us know as we will be happy to help.

Learn more about the Saga business by watching our Saga plc results for the financial year 2018/2019

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

Saga Group