Marketing Analyst

Job Introduction

With a hybrid approach requiring occasional days in our London office. You will need to be within a reasonable commuting distance to undertake this role.

Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their 'Why's it like that?' curiosity. How they always think of others and work together to get things done. For us, for you, make do will never do. Good enough? Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga. 

And right now we are looking for an experienced Marketing Analyst to join our Digital Marketing team. If you're looking for a hands-on data driven role, this is it. As Marketing Analyst you will help create standardisation across our digital analytics suite of MI. You should be insight led and able to leverage the full potential of our data.

You will be able to own data analysis within this function, with an opportunity to work with data science and data mining. You will lead post campaign analysis as well as support digital transformation.

And in return, as our colleague, you can look forward to all the responsibility and involvement of an integral role, providing you with a rewarding and fast-paced career with an excellent benefits package.

If this sounds like you, we'd be keen to hear from you.

Role Responsibility

• Build and manage accurate data dashboards across Adobe Analytics, Tableau and other tools that can be used in a standardised format within the wider Digital/Marketing team
• Manage the day to day output of the Digital Marketing attribution model – assisting with data led insight to help with accurate forecasting  
• Deliver, support and automate daily, weekly and monthly reporting requirements across the team and business users – not simply delivering data, but also providing insight & suggestions for improvement
• Support on the management of existing and new marketing tags and the wider implementation of tags throughout the journeys
• Deliver change to existing systems, processes, reporting and analysis and where required be on point to assist across any Change development releases, championing the data analytics requirements
• Perform analysis on the data & reporting in order to drive customer and business insight and improve performance/results across all areas of the Digital Marketing team, working with the Performance Marketing and Conversion & Optimisation teams to help build roadmaps for future improvements and CRO across all of the Saga product suites

The Ideal Candidate

• Previous experience of monitoring MI and digital analytics within a trading environment against commercial plans and I conjunction with a wider team
• Strong grasp of data mining techniques, including dataset merging and dataset analysis
• Experience of cloud based analytics environments are desirable – Adobe experience is highly advantageous
• Ability to understand and articulate the wider context and simplify complex ideas
• Ability to identify and learn applicable new techniques as needed, training will be provided where appropriate (Attribution/Econometrics)
• The ability to visualise and create uniformed analytics dashboards that can be used in across the business to extend and mature the overall commercial performance of the team
• Entrepreneurial spirit and high commitment, determination, resilience as well as quality and cost awareness
• Experience of leading or working within a digital transformation programme would be highly advantageous
• High levels of drive, enthusiasm and energy
• Consistently challenges and raises the bar on business and employee performance.
• Commercially minded, with a strong ‘results led’ focus

Our values are:

• Precision Pace - Always owning and making things happen.

• Empathy – Always aware of others.

• Curiosity – Always asking why.

• Collaboration – Always one team, the Saga team!

Package Description

The standard benefits when you join Saga include: 

• Remote working available where possible

• 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year 

• Free private medical insurance after 1 years' service 

• Workplace Pension 

• AXA Be Supported 

• A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the Saga brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers and members highly differentiated, competitively priced products which meet their evolving needs.

Saga exists to help our customers and members lead the life they want to lead. To succeed in this, we know that the most important thing to do is to listen to our customers and members. At the heart of our business model is our drive to know more about our customers’ wants and needs so we are best placed to serve them.

Applying this approach over the past 70 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity.

We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Women Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

#L1-Hybrid

Saga Group