Web Analyst

Job Introduction

** At Saga we’re radically flexible which means our colleagues have total autonomy over where they work – home, hybrid or hub. This role has a hybrid element which means our team come together when we need to collaborate.

Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their 'Why's it like that?' curiosity. How they always think of others and work together to get things done. For us, for you, make do will never do. Good enough? Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga. 

At Saga, we’ve invested heavily in new Marketing, Analytics and Targeting technology as a result we have an exciting opportunity for an experienced Digital Analytics Manager to join our team and help advance our capabilities. You will work in the Enterprise Digital team reporting to the Digital Analytics & Optimisation Lead.

The role of the Digital Analytics Manager is to create and manage our web analytics capability for Saga, to better understand our customers and their digital behaviour, providing customer experience and performance insight to inform our optimisation and development plans to ultimately drive real customer experience and business benefit across Saga.

You’ll utilise our Adobe Analytics and Target tools together with our session replay tool Decibel and data sources to help understand customers experience online, highlighting key customer experience issues and opportunities to be addressed

You’ll also work closely and collaborate with the wider data team, web tools and CRO colleagues across the business to help align our data, targeting and reporting approach. You’ll champion an approach and process to ensure we maximise our customer identification online and work to integrate and match offline and online data to inform our first steps in to Next-Best-Action and targeting decisions across the business but specifically on our brand homepage and across the saga digital estate

You’ll also work closely with the wider data team to integrate the online data with offline customer data to provide actionable customer Insight, profiles and targeting opportunities  

This role plays a central role within both the digital team and across the business so stakeholder management is a key aspect of the role. As well as managing the relevant technical demands and analysis skills with the data, a key part of the role having the ability to breakdown complex information and present it in an easy to understand way to ultimately unlock the potential of the data

Role Responsibility

• Creation of online performance reporting, monitoring KPIs and providing actionable insight using tools such as Adobe Analytics & Decibel
• Ensuring progress updates, insights, results and performance analysis shared with key stakeholders.
• Present ideas to colleagues across the business. Visualising the data and providing easy-to-understand insight
• Measuring and improving our online customer identification to enable enhanced personalisation and matching customer across devices and platforms  
• Working closely with web tools and dev teams to help shape relevant tagging and spec any necessary web development changes to improve insight e.g. site data layer tagging 
• Providing insight into the effectiveness of online personalisation & optimisation tests 
• Championing Analytics best practice across Saga, sharing knowledge and collaborating to ensure the customer is at the heart of what we do, across our business units 
• Working with the data team and CRO colleague to start shaping the next-best-action roadmap and evolving it as our single-customer-view programme rolls out
• Sharing of online analytics knowledge & best practice with other web analysts across the group 
• Assisting with the sourcing of tools and technology partners
• Managing multiple complex projects concurrently, tracking progress and success 

The Ideal Candidate

• Digital analytics expertise, ideally using Adobe Analytics (or equivalent) 
• Experience using A/B testing and personalisation tools ideally Adobe Target (or equivalent)  beneficial but not essential
• Experience with tag management solutions like Adobe’s DTM & Google’s GTM  beneficial but not essential
• Familiarity with session recording using tools like Decibel, SessionCam (or Hotjar for example) 
• Experience and understanding with basic analytics tagging solutions
• Working with workload planning tools such as JIRA and Podio
• Digital analytics expertise, ideally using Adobe Analytics (or equivalent) 
• Experience using A/B testing and personalisation tools ideally Adobe Target (or equivalent)  not essential
• Experience with tag management solutions like Adobe’s DTM & Google’s GTM 
• Familiarity with session recording using tools like Decibel, SessionCam (or Hotjar for example) 
• Experience in multiple industry types such as publishing, insurance and travel sectors
• Comfortable presenting often complex solutions to stakeholders, often with varied knowledge and understanding – having the ability to breakdown complex information and present it in an easy-to-understand  way 
• Experience with decisioning tools & technology would be preferable and/or coding experience (e.g. javascript, SQL) although not essential
• Excellent Track record in delivering change and completing projects 
• Experience working to tight timelines in a project environment, able to prioritise 
• Experience working across complex businesses and managing different stakeholders 

Our Saga Values:

• Precision Pace - Always owning and making things happen. 
• Empathy – Always aware of others. 
• Curiosity – Always asking why.
• Collaboration – Always one team, the Saga team!

Package Description

The standard benefits when you join Saga include: 

• Remote working available where possible

• 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year 

• Free private medical insurance after 1 years' service 

• Workplace Pension 

• AXA Be Supported 

• A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the Saga brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers and members highly differentiated, competitively priced products which meet their evolving needs.

Saga exists to help our customers and members lead the life they want to lead. To succeed in this, we know that the most important thing to do is to listen to our customers and members. At the heart of our business model is our drive to know more about our customers’ wants and needs so we are best placed to serve them.

Applying this approach over the past 70 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity.

We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Women Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 

To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Any engagement with employees or provision of CVs to employees within Saga where you have not engaged with the Talent Acquisition Team will be considered speculative and Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Saga Group