Website Lead
Job Introduction
Website Lead
Salary £38,000 - £42,000
Permanent
Hybrid / Hub
Our digital marketing team at Saga Travel Group is evolving, we are looking for a Website Lead to fully manage and oversee everything across two key website domains. Covering everything from content management, user experience, customer journeys and conversion.
This is a crucial hire, you’ll be responsible for the day-to-day running of the Saga Travel Group websites, making sure content is up to date, campaigns and promotions are launched on time and vitally you’ll take ownership of the customer and commercial performance of the sites. Proactively using web analytics data and trading insight to understand both traffic to the site, subsequent conversion and then identifying and implementing opportunities to maximise conversion through both rapid updates to the site via the CMS or working closely with the CRO Lead to implement optimisation and personalisation test on the site. Beyond the daily updates and optimisation, you’ll also feed in your requirements to the digital development roadmap for enhancements you identify to drive improvements for customer experience and conversion.
We are a team of experts across Marketing, CRM, Analytics & CRO and Digital channels, so your insight and knowledge will be embraced by the team to help monitor and understand the traffic, audiences and demand into the sites and the subsequent customer action and conversion both online and offline.
You’ll work with the marketing and commercial teams to ensure the websites showcase our offers and promotions online but also put checks and measures in place to ensure we update the site and customer experience based on product availability. You’ll also work with the omni-channel teams to monitor and optimise the customer experience across channels.
Finally, you’ll work closely with the post-sale customer servicing team to best service customers who are looking to self-serve online with FAQs, help content and links to Manage-My-Booking, improving customer experience and reducing service calls.
We work in a hybrid way at Saga both at home and in the office. When you do come into the office, it’ll be with a real purpose in mind – to meet with your team, to work together, and of course to socialise and celebrate too! The STG Digital team meet every month in person at one of our hubs based in London, Ashford or Crawley. You are welcome to book a desk when you need to be in the office.
Role Responsibility
Joining us as the Website Lead you will take ownership of the websites to ensure an exceptional experience for our customers and drive conversion and commercial performance for the business.
In this role you’ll be accountable for:
- The day-to-day ownership of website content and experience
- Working alongside the wider digital and marketing teams, to plan and implement any website changes required for any campaigns and promotions
- Updating content across the site, using the CMS (Storyblok)
- Proactively using data and insight to curate content and the experience online to drive customer experience and maximise conversion
- Ensure UAT is carried out on all changes made, both pre and post live
- Working with the Analytics and Optimisation lead to monitor traffic to the sites, conversion and then owning regular and ongoing changes to the site in the CMS, optimising the content and experience to improve the customer experience and conversion
- Feeding recommendations and requirements to both the Digital channels leads (Paid media, SEO), CRM, UX/UI, CRO and development teams to maximise conversion
- Work with Analytics and Optimisation lead to understand impact of website changes and communicate updates and performance to key stakeholders
- Work closely with the omni-channel team to optimise the online to offline journey and journey from lead to conversion
The Ideal Candidate
You will have previously worked in a role managing website content for a consumer focussed, eCommerce site and be knowledgeable in driving traffic and improving online touch points.
You’ll also need to demonstrate the following skills, experiences and Saga Values;
- Website ownership, responsible for the customer experience and commercial conversion
- Experienced in working with CMS
- Able to manage campaigns and owning ongoing optimisation and curation
- Strong communication and stakeholder management experience, working with multiple stakeholders, communicating website performance and key updates
- Ability to work independently and proactively, focused on key customer and business KPIs
- A clear understanding of web analytics tools, E.G. Google, Adobe
- Understanding and experience with Paid media, SEO and Optimisation tools
Desirable:
- Have worked across an online booking platform, large consumer brand or have Travel Industry knowledge
- Experience with JIRA or similar tools
Package Description
Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE TO ALL COLLEAGUES:
- Our typical working week is 35 hours, these can be worked flexibly to suit your working style.
- 25 days holiday + bank holidays
- Option to purchase additional leave up to 5 extra days
- Pension scheme matched up to 10%
- Life assurance policy on joining us
- Wellbeing programme
- Colleague discounts including family discounts on cruises and holidays
- Range of reductions and offers from leading retailers, travel groups and entertainment companies
- Enhanced maternity and paternity leave
- Grandparents leave
- Company performance related annual bonus - Up to 5%
- Income protection
- Access to Saga Academy, our bespoke learning platform
About the Company
About the Company
Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.
We are a dynamic and forward-looking business with a clear, single-minded purpose; to create exceptional experiences every day whilst being a driver for positive change in our markets and communities. Our focus on exceptional experiences empowers our colleagues to create moments that are simple, personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.
At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.
We’re passionate about diversity, equity, and inclusion. Championing diversity is important to us, and diverse teams really are the best ones. We’re dedicated to creating a culture where every colleague feels like they belong. So that at Saga, more than anywhere else, you can be your best, be yourself and make a difference.
Fair consideration is given to all applicants, including those with disabilities and those over who are over the age of 50. As champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams. We are also an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible, we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
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Saga Group
Saga Group